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  • Wolfram Alpha, Betas and Google Killers

    Note to all PR people handling the launch of a new search engine. Top priority: avoid over hyped headlines and especially any reference to terms like ‘Google Killer’ or ‘the next big thing’. Of course, that’s easier said than done. The first thing any journalist wants to know when a new search engine launches is ‘what does it do that Google ...
    Posted to The Mead Feed (Weblog) by Paul Mead on 14 May 2009

  • Understanding what works is the best investment in a downturn

    Amazon.com’s decision to end commission payments to affiliates who drive traffic directly through paid search is a good example of what brands should be doing during the recession. Analysing all channels in depth, even those which are traditionally accepted as the most efficient and strongest performing and understanding what’s really driving ...
    Posted to The Mead Feed (Weblog) by Paul Mead on 23 Apr 2009

  • Lack of FMCG advertising online is a failure of strategy not measurement

    In typical British fashion, we don't like to spend too much time focusing on good news - even in the midst of the global downturny crunchy thing we're currently going through.   Reports in the press last week around the release of the IAB Pricewaterhouse Coopers report into online advertising contained some pretty amazing ...
    Posted to The Mead Feed (Weblog) by Paul Mead on 06 Apr 2009

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