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  • It’s the winning not the taking part

      That awful line ‘it's taking part that counts, not winning' reminds me of parents consoling their kids at sports day and politically correct types misguidedly believing that they are going to bring success to the majority by avoiding competition. I bet if we used that sentence with Ricky Ponting at the moment he'd wince and ...
    Posted to Comment Central (Weblog) by Alan Thorpe on 26 Aug 2009

  • Keep it Simple, Stupid

    As August has progressed, so my wife’s enthusiasm for the school holidays has diminished quicker than the national finances and our confidence in weather forecasting. Come the weekends, it’s my turn to entertain the kids.      After visiting the pub to carry out a quick bit of ‘research’ I was pointed in the direction of a ...
    Posted to Comment Central (Weblog) by Alan Thorpe on 24 Aug 2009

  • Database marketing: are we really listening and asking the right questions?

      I'm one of the hundreds of thousands of people who travel up and down to London for work each day. And about four years ago, I got into a bit of a strop.   Upon carrying out the monthly ritual of car-park season ticket renewal, the attendant announced: "The system's changed, sir.  Aside from the £140 per month, ...
    Posted to Comment Central (Weblog) by Alan Thorpe on 19 Jun 2009

  • Income Protection: Securing Donor Loyalty During the Downturn

    The old adage ‘charity begins at home’ is beginning to look frighteningly accurate for third sector organisations. Increasingly gloomy economic forecasts are forcing consumers to re-evaluate their regular outgoings, and they appear to be leaving charities out in the cold.   The announcement that the government has created a ...
    Posted to Comment Central (Weblog) by Alan Thorpe on 29 May 2009

  • Acquisition & loyalty during the downturn: stop your marketing team disappearing up their database!

    If you’ve ever had enough spare cash to peruse prospectus materials for investment funds or stocks and shares ISAs, you will be familiar with the ever-present caveat that ‘past performance is not necessarily a guide to future performance’. This is intended to draw your intention to possible risks associated with learning from the past. During the ...
    Posted to Comment Central (Weblog) by Alan Thorpe on 24 Mar 2009

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