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  • Never knowingly undersold?

    John Lewis, love them or hate them, are actually doing something right. Our biggest challenge as ecommerce evangelists is to ensure that retailers with on and off-line properties are properly integrated and sharing customers. After all, an increase in overall revenue is a good thing, whether it's coming from the spanking new website, or the ...
    Posted to eCommerce Kung Fu (Weblog) by FADI SHUMAN on 23 Oct 2009
  • Innovation in ecommerce - where's it all gone?

    Whilst preparing for a recent presentation I was giving, I found myself questioning whether innovation in ecommerce had ground to a halt. Now Im not talking about innovations in technology here, theres a lot of that going on. Im talking about retailers embracing these innovations and applying them to commercial ecommerce websites. I look ...
    Posted to eCommerce Kung Fu (Weblog) by FADI SHUMAN on 14 Sep 2009
  • Shopping cart abandonment emails

    According to a study by my favourite research hub Marketing Sherpa, shopping carts abandonment rates are at around 59% (at the time of the study). This doesn't come as a surprise to us in the business of Ecommerce but it is staggering how high the numbers are. Even a small decrease in this number could mean a huge increase in ...
    Posted to eCommerce Kung Fu (Weblog) by FADI SHUMAN on 18 Aug 2009
  • Are you PCI compliant?

    Ok, so it's a bit of a dull subject, so i'll keep it brief, but it's a very serious one for anyone that's transacting online: For those not aware, PCI DSS stands for the 'Payment Card Industry Security Standard'. It was set up by Visa and Mastercard and compliance ensures the security and protection of sensitive ...
    Posted to eCommerce Kung Fu (Weblog) by FADI SHUMAN on 14 Aug 2009
  • Outfit builders prt 2 - the outfit builder strikes back!

    Following on from my previous, less than enthusiastic post about outfit builders and their viability in online ecommerce, I came across this video which really got me excited: Yes it's clunky, and the production quality is poor, but if the guys behind this have managed to get a prototype working, others will surely not ...
    Posted to eCommerce Kung Fu (Weblog) by FADI SHUMAN on 06 Jul 2009
  • Do outfit builders increase conversions?

    There's recently been a flurry of activity at Pod1 h.q. meeting with various developers of online outfit builders. The principle behind all of these is pretty straightforward: allowing customers to virtually try something on and mix and match with other items is that one step closer to the real experience and will therefore lead to an increase ...
    Posted to eCommerce Kung Fu (Weblog) by FADI SHUMAN on 06 Jul 2009
  • It's incredibly frustrating..

    ..to see how etailers are still ignoring the lowest hanging fruit that could generate them the most revenue: their beloved existing customers.   It's madness. These guys have purchased from you before. They love your brand. They recommend it to friends and even buy their Christmas gifts from you. They cost you a third of the amount to ...
    Posted to eCommerce Kung Fu (Weblog) by FADI SHUMAN on 18 Jun 2009
  • E-commerce plus

    Theres a new digital model emerging in New York and I think its something we could learn from here in the UK. Our NY office recently designed and built a website for luxury fashion designer Catherine Malandrino. Nothing unusual about that I hear you say, but more than that, were taking hold of the stock, storing it, dispatching it directly to ...
    Posted to eCommerce Kung Fu (Weblog) by FADI SHUMAN on 04 Jun 2009
  • The future of shopping online?

    Ive been wanting to write something about Social Shopping for a while but never had any specific examples I could share with you until now.   Firstly, what do I mean when I say Social Shopping.   This is in fact a term used for many things; the power of crowds to rate and review as in Crowdstorm; the ability to add items from ...
    Posted to eCommerce Kung Fu (Weblog) by FADI SHUMAN on 18 May 2009
  • Is digital in the USA more advanced than the UK?

    Just back from a trip stateside (bimonthly visit to our New York office) and while crunched up in my economy seat I began to ponder over the transfer of skills between the US and UK, which has always been a hot topic for me. While reflecting on the debate about whether the two markets were ready to benefit from each others styles, particularly ...
    Posted to eCommerce Kung Fu (Weblog) by FADI SHUMAN on 01 May 2009

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