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  • RE: Online surveys bore respondents and damage data quality

    This is interesting research \(I think I saw some results from this at the ESOMAR Panel conference in Dublin last month). I have a suspicion that one of the reasons that some question types are so popular is that they make it easier for the analysis stage - my colleague was sent an online survey yesterday where you could practically see the ...
    Posted to Comments on Articles (Forum) by Matthew Rhodes on 18 Nov 2008

  • RE: Virgin Atlantic probes 'malicious' staff comments on Facebook

    It's difficult to know exactly what was said by whom in this case when most of us only get to read things second-hand \(at best). But Virgin's actions show that they, at least, were unhappy with what was said. This is a good example of how social networks need us to adopt new social norms. To us, Facebook feels as though we are in an exclusive ...
    Posted to Comments on Articles (Forum) by Matthew Rhodes on 03 Nov 2008

  • RE: British Airways launches social media network

    BA's move is interesting and is clealy an attempt to build closer customer engagement \(and so customer loyalty) among the important business traffic between New York and London. I suspect that if they get this right then Metrotwin could work - at FreshNetworks we work with a number of travel brands and the key is to find a way to extend the ...
    Posted to Comments on Articles (Forum) by Matthew Rhodes on 26 Sep 2008

  • RE: LinkedIn and NYT strike customised content deal

    I think that this development by the New York Times and LinkedIn is an example of the kind of innovation and partnerships we'll see more of in the future. Traditional media and publishing firms need to innovate - providing new ways of getting content to their readers. At the same time social networks have a real depth of quality data from their ...
    Posted to Comments on Articles (Forum) by Matthew Rhodes on 22 Jul 2008

  • RE: Mirror Group launches online research community

    It's interesting, but not surprising, to see the Mirror launching an online research community. There's been a real change in the way companies do market research recently. Developments in social media and social networking allow you to create rich environments where people can discuss and comment on issues. Consumers are also more vocal online - ...
    Posted to Comments on Articles (Forum) by Matthew Rhodes on 10 Jun 2008

  • RE: BA cancels Terminal 5 ad campaign amid chaos

    My colleague was on a flight to Vancouver yesterday and had to leave (and arrive) for a week's skiing without any luggage. As a firm that specialises in customer engagement and advocacy we're interested in what the long-term effect of this will be for BA - bad experiences like this are spoken about a lot more than good ones! Read about ...
    Posted to Comments on Articles (Forum) by Matthew Rhodes on 28 Mar 2008

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