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re: Whatever you do, don't mention the name

It's a weird one. I used these published case histories in a market comparison recently. Cannes Gold. Goodby Silverstein. ‘Sprint’ rebranded ‘The Now Network’. 700,000 visits, 45 secs. per impression. TV launch.                                       ...

Posted to Dave Trott’s Blog (Weblog) by Kevin Gordon on 24 Nov 2009
RE: Tory 'Jedward' poster hits streets within minutes of X Factor eviction

Mandy's going to be upset being ldropped from the photoshoot.

Posted to Comments on Articles (Forum) by Kevin Gordon on 23 Nov 2009
re: Whatever you do, don't mention the name

Hi Dave, Your story reminds me of the big Chocolate Santas at Christmas: A sheet of tinsel, a thin coating of chocolate, and a lot of stale air. The dream fails to deliver. Chocolate Santa's are all air. How many campaigns today are just Chocolate Santas? People only buy a dream when some form of reality is deliverable. Here's a few clients ...

Posted to Dave Trott’s Blog (Weblog) by Kevin Gordon on 23 Nov 2009
re: The spirit of the law v The letter of the law

Hi Dave, So the winner of the next election will be the Party that puts its tick box in the middle of the ballot paper? Can the organisers charge preferential rates?

Posted to Dave Trott’s Blog (Weblog) by Kevin Gordon on 19 Nov 2009
RE: BR Video: Naming rights deals risk alienating public

Names either work or they don't. Emirates works because Highbury is no longer. Where do you stop? Do you rename Google to Dougal if Dell buy it? It's a magic cash roundabout. As they say in Financial disclaimer copy: You can fall off it as well as on. And we all know what happend last time people became too greedy!

Posted to Comments on Articles (Forum) by Kevin Gordon on 18 Nov 2009
RE: King of Shaves revamps women's line

Congratulations.

Posted to Comments on Articles (Forum) by Kevin Gordon on 18 Nov 2009
re: Semiotics v Reality

Hi Dave, My Dad used to have a part-time job working behind the bar in the evening to feed our large family. I'll never forget him coming home laughing, telling me, he knew which ads were on TV that night by who was ordering what from the off-sales. He could even name what time each brand was aired to within 15 minutes! I'd love a market ...

Posted to Dave Trott’s Blog (Weblog) by Kevin Gordon on 17 Nov 2009
RE: McCain backs potato range with £7m campaign

There's a really good TLC message in this ad.

Posted to Comments on Articles (Forum) by Kevin Gordon on 17 Nov 2009
RE: CREATIVE STRATEGY - Kill your babies. AXA didn't, but should have done.

I thought the original quote was "Murder your darlings". So what do we have here? Some bloke being beaten over the head with a red stick? \(presumably to hide the blood) .It's not my idea of a comfortable retirement plan. Probably not his either.

Posted to Comments on Articles (Forum) by Kevin Gordon on 17 Nov 2009
re: The social networking circle-jerk!

Just stretching my legs John. I've been TV spammed by a client today. I had to sit through the same programme three times because he can't remember the first time he saw it. As you see from the post above, a week with him has had no affect on me, no affect on me, no affect on me...

Posted to MadScam (Weblog) by Kevin Gordon on 13 Nov 2009

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re: Whatever you do, don't mention the name

RE: Tory 'Jedward' poster hits streets within minutes of X Factor eviction

re: Whatever you do, don't mention the name

re: The spirit of the law v The letter of the law

RE: BR Video: Naming rights deals risk alienating public

RE: King of Shaves revamps women's line

re: Semiotics v Reality

RE: McCain backs potato range with £7m campaign

RE: CREATIVE STRATEGY - Kill your babies. AXA didn't, but should have done.

re: The social networking circle-jerk!