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  • A Little Thought About Big Brands

    A person’s feeling towards a brand is made up of the aggregation of their experiences with that brand layered one on top of another over time.  In the not so distant past, the vast majority of those experiences were controlled by us, the brand owner.  We created the experience through the product, in store ...
    Posted to Ivan Pollard's blog (Weblog) by Ivan Pollard on 09 Sep 2009

  • 1969 and The Big Idea

    This week, forty years ago, I remember two things that happened. The big one was sitting down on the floor of my school watching the TV as the BBC showed footage of Neil Armstrong setting foot on the moon and declaring  "That's one small step for (a) man, one giant leap for mankind."  Even at that age, I knew he was ...
    Posted to Ivan Pollard's blog (Weblog) by Ivan Pollard on 20 Jul 2009

  • Catching the Catchphrase Wave

    Diligence is a good thing.  Looking out for what is happening now is what good people do.  I think many call it ‘due diligence’.  Keeping your eye on what is going to happen soon is another skill.  What should we call that?  ‘View Diligence’?  ‘Clue Diligence’?  Maybe ‘New Diligence’?  I think I like ‘Clue ...
    Posted to Ivan Pollard's blog (Weblog) by Ivan Pollard on 06 Jun 2009

  • A Post-Modern Take on Digital

    I have just spent a splendid weekend in Scotland cycling with an old friend in an 80-mile race called the ‘Etape Caledonian’. This friend, as well as being a ginger haired dynamo of a bike rider who cycled the legs off me around the glorious Scottish countryside, is also an ad-man who is much sharper than the carpet tacks spread around the ...
    Posted to Ivan Pollard's blog (Weblog) by Ivan Pollard on 18 May 2009

  • The Age of the Old

    I was in a meeting with a nice bunch of clients the other day and they were showing me their vision of the future.  All very stirring stuff - and quite frightening  too.  And all very much on the money. One of the clips in their epic movie really stuck out.  It was a picture of a fit looking, grey-haired dude in a skin tight ...
    Posted to Ivan Pollard's blog (Weblog) by Ivan Pollard on 05 May 2009

  • The Power of Nice

    I admit it.  I am in love with David Beckham. I was lucky enough to go to the England match last night.  I love football, I love England, I love the crowd, I love David Beckham, I even like the new Wembley Stadium. But that's enough about me, let's talk about Beckham.  He came on in the second half and I don't know if ...
    Posted to Ivan Pollard's blog (Weblog) by Ivan Pollard on 02 Apr 2009

  • The Perils of the Modern Age e-Marketer

    So check this out for a well timed, well crafted opening to a direct mail shot: "Good morning.  Personally I would like to offer you and your business a complimentary session to be held at your place, where together we will run through proven strategies that will enable your business to: 1) Win more Sales (156 ideas);  2) Make more ...
    Posted to Ivan Pollard's blog (Weblog) by Ivan Pollard on 24 Mar 2009

  • Chariots of the gods

     I have been traveling a lot recently. A colleague and I have done 9 countries on 4 continents in 31 days. In fact, if we can manage to arrange a workshop somewhere in Antarctica in the next month we will each win a set of kitchen knives and a commendation from The Royal Geographic Society. One of the interesting side effects of all this ...
    Posted to Ivan Pollard's blog (Weblog) by Ivan Pollard on 23 Mar 2009

  • Tyranny

    So I was talking to a very smart, very funny friend in Denver last night and the discussion turned to the topic of tyranny. I was anticipating subject matter like social injustice, the inherent problems of ochlochracy, the evil of avarice and the economic downturn to come up.  Maybe even the social pressure to be beautiful or the compulsion ...
    Posted to Ivan Pollard's blog (Weblog) by Ivan Pollard on 10 Mar 2009

  • One Day At Lord's

    The ISBA conference yesterday was interesting. Great setting for a conference - Lord's Cricket Ground - and a team of speakers that rattled through their innings like a late order England collapse with most of us not lasting any more than thirty minutes at the crease. But that kept the excitement up and some pretty good knocks were ...
    Posted to Ivan Pollard's blog (Weblog) by Ivan Pollard on 05 Mar 2009

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