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  • Mincing words

    In Scotland, mince pies are not what they might seem. In fact if you dig about in the chiller section in Tesco, you'll find them labelled superfluously (north of the border) as 'Scotch Pies'. (I can't imagine the good Celtic folk of Cornwall ask for anything but a plain old 'pasty'.) Thus hang about in a local ...
    Posted to Devil's Advocate (Weblog) by Ian Moore on 18 Nov 2009

  • Coupon blooper at the Super

    Roughly one-third of people who intend to respond to an offer actually do it. This thought came to mind as I was waiting patiently for my string of coupons to print at the Sainsbury's checkout. A much-vaunted megabucks initiative........ but why, I wondered, have they left it until I've finished my shopping before hitting me with the ...
    Posted to Devil's Advocate (Weblog) by Ian Moore on 11 Nov 2009

  • Red sky at night, cottage delight

    I'm constantly entertained by the stuff kids come out with. Only at the start of this term, two of ours independently came home to announce that their respective form mistresses were Miss Cane and Miss Smacky (quite close, in fact: Miss Kane and Miss Mackie... an ominous-sounding pair merely lacking the Trunchbull as head). So I'm always ...
    Posted to Devil's Advocate (Weblog) by Ian Moore on 04 Nov 2009

  • Advertising hot air

    When you think about it, the average bottle of spirits is half full. At least, I'm sure this mathematical rule-of-thumb must apply to stock on display in the on-trade. I've often been struck, therefore (in Scottish bars especially, where a plethora of ancient malts stand to tired attention) by the amount of air on display. Backlit ...
    Posted to Devil's Advocate (Weblog) by Ian Moore on 30 Oct 2009

  • re: Tesco Mind Bogol

    It's a great point - but definitely a retailer- rather than manufacturer-promotion (and paid for by the latter!).
    Posted to Devil's Advocate (Weblog) by Ian Moore on 20 Oct 2009

  • Tesco Mind Bogol

    When is a promotion not a promotion? The answer - it looks to me - is when it's a BOGOF in Tesco. Widely reported in the past 24 hours, Tesco is to replace its perishable BOGOFs with BOGOLs : buy one, get one later (apparently you get a coupon so you can 'GOF' when it suits you). The idea, it seems, is a response to criticism that ...
    Posted to Devil's Advocate (Weblog) by Ian Moore on 17 Oct 2009

  • Fear is the key

    Apparently 41% of homes still have the government's Swine Flu leaflet, four months after receiving it. These eye-watering statistics (brought courtesy of CCB Fast.MAP, a survey of 983 UK-profiled adults) show just what is possible when the consumer gets sufficiently motivated. It's only a shame that we have to feel something is ...
    Posted to Devil's Advocate (Weblog) by Ian Moore on 15 Oct 2009

  • re: Same equals more

    Kate - thanks for agreeable feedback! ps Re: living in Scotland & JS - move to Edinburgh, they've got us surrounded.
    Posted to Devil's Advocate (Weblog) by Ian Moore on 06 Oct 2009

  • Coup de Tesco?

    Hoots Mon - so Tesco say they'll only accept coupons if you buy the product? (Should I misdoot? Or will the day will soon arrive when I won't be expected to know the difference between misredemption and malredemption?) A pat on the back to the high heidyins at the ISP if this comes true. Imagine all the brilliant leaflets we can start ...
    Posted to Devil's Advocate (Weblog) by Ian Moore on 06 Oct 2009

  • Same equals more

    I buy cress several times a week, and must personally have accounted for a good few acres of West Sussex, UK over the past few years. But despite these brassicophile tendencies, I couldn't have told you how much it costs. Grab it. Zap it. Bag it. (Fast-track, you see.) Until - that is - this week, when my attention was caught by a shelf ...
    Posted to Devil's Advocate (Weblog) by Ian Moore on 01 Oct 2009

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