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  • re: Who owns social media?

    Benjamin, it seems you are underestimating the power of Twitter. Look at JetBlue's use of Twitter for example. It can be extraordinarily effective if applied intelligently and in a relevant way to the key audiences.
    Posted to Bloggerati (Weblog) by Justin Hunt on 18 Nov 2009

  • Who owns social media?

    Turf battles are breaking out in corporate land. Who owns social media? Is it CR? Digital teams? PR? Brand teams? Social Media does not respect organisational charts or silo cultures. A company's customers own social media. But internally no one seems sure about who should take charge of this new phenomenon which is impacting all aspects of a ...
    Posted to Bloggerati (Weblog) by Justin Hunt on 17 Nov 2009

  • re: Twitter and Brands

    I'm thinking that it is important to research how your target audience is already using Twitter. Also there is no doubt that Twitter makes brands more open and accessible which is good news.
    Posted to Bloggerati (Weblog) by Justin Hunt on 16 Nov 2009

  • Twitter and Brands

    Do people want relationships with brands through Twitter? I’m not convinced.  A lot of brands simply are not personal enough.  What they want though is news of great deals or useful information which can improve their lives. This is underlined by some new research by Razorfish. Their survey of 1000 internet-savvy consumers reveals that ...
    Posted to Bloggerati (Weblog) by Justin Hunt on 12 Nov 2009

  • re: Lawyers and Social Media

    Hi Martin, It is highly frustrating for communications teams who want to pursue social media who cannot participate. Cannot speak with their customers online because of outdated legal frameworks. I agree. There needs to be a fundamental redefinition of legal frameworks otherwise companies will be too arthritic to respond freely to their ...
    Posted to Bloggerati (Weblog) by Justin Hunt on 03 Nov 2009

  • Lawyers and Social Media

    I know some companies are experiencing difficulties with their legal departments when it comes to blogging and using Twitter. Some legal departments want to see every blog post before it is published and they are worried about the implications of Twitter channels.  Basically they are not comfortable with their company having more open ...
    Posted to Bloggerati (Weblog) by Justin Hunt on 03 Nov 2009

  • Irrational media attachments

    A new report has been published about 'Business becoming Social'. It was commissioned by Maitland (www.maitland.co.uk) and I was one of the participants. You can download it from their site.  The author, Dr Andrew Currah, a research fellow from Oxford University ,has written about the cultural bias towards traditional media and the ...
    Posted to Bloggerati (Weblog) by Justin Hunt on 15 Oct 2009

  • The Ecologist turns off the presses

    The Ecologist - if you haven't noticed - has turned off the printing presses. It is no longer available in print. Instead readers are urged to go to www.theecologist.org Eco stunt/shrewd business move? Which magazines and or newspapers will follow suit?
    Posted to Bloggerati (Weblog) by Justin Hunt on 24 Sep 2009

  • Social Media Revolution

    Any doubts about the impact of social media? Watch this short video...it's a bit melodramatic. But the statistics come at you in a barrage and are astonishing when you appreciate the changes they reflect in how people are consuming media.   http://socialnomics.net/video/
    Posted to Bloggerati (Weblog) by Justin Hunt on 27 Aug 2009

  • The Times are a charging

    It is a big mistake for News International to start charging for content. It is a regressive move in my view. It takes News International back to the walled garden web site approaches of the 1990s. One which Yahoo has been struggling to break free from. If you charge for content you put up barriers. Besides news is a commodity now. News ...
    Posted to Bloggerati (Weblog) by Justin Hunt on 06 Aug 2009

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