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re: Greenwash is now a criminal act, brands beware!

This could open up a whole new debate, is telling lies in advertising fraud? On one level it is. The other legal area is the Sale of Goods act which states things must be as described, how often are things not? Could agencies also be locked up? Many promise more than they deliver. What about clients who run false pitches? Isn't that a kind of ...

Posted to Arnold on ethical marketing (Weblog) by Max Harrington on 28 Sep 2009
RE: Pigeons to be used to directly target consumers

That's one bad pun. Are Pigeons related to Pigs? Brilliant April Fool, better than the BMW one. Other good one today was the Waitrose Pinanas ad \(a pineapple/banana mashup).

Posted to Comments on Articles (Forum) by Max Harrington on 01 Apr 2009
Are you happy spending your marketing budget on supporting big media group shares?

The recent WPP announcement that they made £746.8m (2008) came at the same moment they announced 2000 job cuts (200 estimated to be in London). Shares in the world's largest advertising group rose 15¾ to 390p, after it revealed revenues up as much as 20pc to £7.5bn. This rise in profit (3.8pc) may be something that impresses the City but ...

Posted to Advertising Forum (Forum) by Max Harrington on 20 Mar 2009
re: Was Brand Republic the victim of the first online flash mobbing?

On the more serious issue of how people are treated in this industry I'd like to draw your attention to the way some agencies are using the recession to exploit both young and old. One experienced creative team I know were offered £70 a day (they usually charge £350) to work freelance in an agency. The MD was very arrogant and said ...

Posted to Arnold on ethical marketing (Weblog) by Max Harrington on 10 Mar 2009
re: Was Brand Republic the victim of the first online flash mobbing?

What a brilliant idea. Even Mother hasn't done something like that. 13 years ago I thought that little agency doing Channel 5 would be the next big creative thing. I was right. I now tip these guys for being the next big creative thing.

Posted to Arnold on ethical marketing (Weblog) by Max Harrington on 10 Mar 2009
Royal Mail Sell Off

Whenever the government says the reason they are selling all or part of a business off because they think 'private business would run it better" I think two things. 1. if these guys can't run a business then they certainly don't have the skills to run the country. 2. it's a way to slash staff at a safe distance. Looking back ...

Posted to Something Else? (Forum) by Max Harrington on 01 Mar 2009
Re: RE: The future of free media

Having 2 free papers every evening seems madness. And not just from an environmental point of view. Two publishing houses having an ego battle on the streets of London - what's that about? I have to question these fools that run these papers. With a loss like that I bet he gets a big bonus if he's anything like a banker.

Posted to Media Forum (Forum) by Max Harrington on 01 Mar 2009
Re: A new model creative ad agency

I just want to say how brilliant NABS are. Many of my friends have found them amazing. I’ve not had to use them but word of mouth tells you all. I imagine this year will put a lot of pressure on them with so many redundancies and people being put under greater pressure. Let me be the first to suggest that this is the time when we all need to ...

Posted to Student Forum (Forum) by Max Harrington on 01 Mar 2009
re: WE NEED SOME GUYS FROM BROOKLYN

What a refreshing blog. More Dave. Lots more.

Posted to Dave Trott’s Blog (Weblog) by Max Harrington on 01 Mar 2009
RE: Creative Orchestra opens doors with pay-for-ideas ethos

When I heard about this I wrote it up on a forum because I so wished I'd done it. Steve Henry and Johnny Vulkan's comments are bang on. I'd be interested to see what the reception of the rest of the advertising industry \(both agencies and clients) is to this. I image the old school will either ignore it or dismiss it \(like anything different). ...

Posted to Comments on Articles (Forum) by Max Harrington on 01 Mar 2009

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Results

re: Greenwash is now a criminal act, brands beware!

RE: Pigeons to be used to directly target consumers

Are you happy spending your marketing budget on supporting big media group shares?

re: Was Brand Republic the victim of the first online flash mobbing?

re: Was Brand Republic the victim of the first online flash mobbing?

Royal Mail Sell Off

Re: RE: The future of free media

Re: A new model creative ad agency

re: WE NEED SOME GUYS FROM BROOKLYN

RE: Creative Orchestra opens doors with pay-for-ideas ethos