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  • How to value online media coverage

    Good Morning,  We obtain a good amount of coverage in the media - both print and online. For our print media analysis, we use EMI/EMV/AVE calculations to demonstate the value of the coverage.  However, as of late we are obtaining more online only coverage and are struggling for an appropriate way to caluate the value.  Does anyone ...
    Posted to Media Forum (Forum) by DML on 12 Jan 2009

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