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  • re: Woolworths, Dixons – can big brands really live on in ‘Internet heaven’?

    Good points, both. Kate, agree with the fact that they'll need to address the problems they had in the offline world first. It's no use just popping up in another channel and hoping for the best. Carrie, you're right about people wanting a multi-channel approach too. Also, maintaining the sentimentality of the brand will be hard. Half the charm ...
    Posted to DigiTALK (Weblog) by Mark Tomkins, TDA on 05 Nov 2009

  • Woolworths, Dixons – can big brands really live on in ‘Internet heaven’?

     Should dying brands simply be left to expire in peace? Is it prolonging the agony to keep them on ‘life support’ in some vapid online guise?  Obviously Dixons has pulled off a comeback with their controversial John Lewis baiting camaign and Woollies have got a new one in the offing. But can the brand still have the same significance in ...
    Posted to DigiTALK (Weblog) by Mark Tomkins, TDA on 04 Nov 2009

  • What’s your poison?

    For malicious virus writers it’s virtually anything that’s breaking news. Most recently it’s been Google search results for the hype-rumoured death of rapper Kanye West and the managerial status of Harry Redknapp at Spurs, but in the past we’ve seen everyone from Michael Jackson to Barack Obama succumb to their wicked ways. Of course, their ...
    Posted to DigiTALK (Weblog) by Mark Tomkins, TDA on 22 Oct 2009

  • It’s a boy. We’re getting divorced. She’s dead.

    What exactly is/isn’t acceptable fodder for announcing via social media? A pregnancy – complete with scans on Facebook? A compressed critique of landlord failings via Twitter? A video diary of your kidney stone op via YouTube? Your viewpoint, like most questions of broadcasting ‘good taste’, will probably be influenced by your age and moral ...
    Posted to DigiTALK (Weblog) by Mark Tomkins, TDA on 11 Sep 2009

  • re: Marketers V psychologists. Let the battle commence!

    Yes Tony, his statements are indeed of the sweeping variety! There's actually some fine thinking out there - it's just a case of bringing it into the mainstream and implementing it in our day-to-day marketing.
    Posted to DigiTALK (Weblog) by Mark Tomkins, TDA on 24 Aug 2009

  • Marketers V psychologists. Let the battle commence!

    Marketers could teach evolutionary psychologists a thing or two. That’s the inference of Geoffrey Miller’s latest book, Spent: Sex, Evolution and the Secrets of Consumerism. Well, at least according to Dylan Evans’ pithy review in Saturday’s edition of The Guardian. It’s Miller’s, probably rather obvious, contention that marketers develop an ...
    Posted to DigiTALK (Weblog) by Mark Tomkins, TDA on 12 Aug 2009

  • Sue that tweet!

    According to the BBC, a tenant who used Twitter to complain about mould in her Chicago apartment is being sued by the lettings agency. Is it really libellous though? As someone quite rightly points out, should a humble tweet be deemed as a form of publishing? Or, is it merely the 'electronic version of a coffee shop, where you can gripe ...
    Posted to DigiTALK (Weblog) by Mark Tomkins, TDA on 29 Jul 2009

  • Friends Reunited to be sold at £160m loss?

    Poor old ITV. It dived into the world of social media just as the tide was turning. Now, according to the Mail on Sunday, it could be selling Friends Reunited for a paltry £15 million; that’s £160million less than it paid for it 4 years ago! FR was rather a one trick pony though, wasn’t it? Once you tracked down Biffer Bradock, shared ...
    Posted to DigiTALK (Weblog) by Mark Tomkins, TDA on 27 Jul 2009

  • re: You’re revolting and it’s getting ugly for 118 800.

    Hi Norman I too say "bravo" to the little man and let's celebrate his revolutionary tendencies! I'm definitely not looking to stifle his free speech - especially not because some big corporate entity gets a little bit uppity. I also concur with your doubts about the new 118 800 mobile directory. My number will be not be on their ...
    Posted to DigiTALK (Weblog) by Mark Tomkins, TDA on 20 Jul 2009

  • You’re revolting and it’s getting ugly for 118 800.

    It seems like we’re all revolting and complaining on the web these days – from musicians making revenge song virals about broken guitars on major airlines to the latest privacy concerns over fledgling mobile phone directory 118 800. It’s a potent way to speak your mind – that’s for sure. It’s a PR nightmare too. If you come out screaming ‘boo ...
    Posted to DigiTALK (Weblog) by Mark Tomkins, TDA on 15 Jul 2009

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