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  • re: Time to cancel the newspapers

    So online is more environmentally acceptable?  Does anyone know the true carbon footprint of the internet?  I heard you could boil two cups of tea with the energy used for a google search.  And then there's all those massive power hungry servers that need to be recycled.  European paper companies are one of the most sustainable ...
    Posted to Bloggerati (Weblog) by Matthew Parker on 02 Mar 2009

  • Re: Online versions of magazines - good? bad? Just plain wrong?

      Good - as long as you realise that a digital edition should be used for very different reasons than a website.  If someone wants to go digital, they need a strategy.  Just putting a digital edition out for the sake of it is pointless, in the same way that just putting up a website with no thought will not gain ...
    Posted to Something Else? (Forum) by Matthew Parker on 08 Jul 2008

  • re: Advertising's own demographic timebomb.

    Interesting read - thank you.  One question: - how do you get people (of whatever age) to accept challenges and embrace change.  I believe that fear of change is often a greater barrier in achieving results than age-ism or lack of experience. Matthew Parker www.printandprocurement.com
    Posted to Rory Sutherland's Blog (Weblog) by Matthew Parker on 07 Jul 2008

  • Re: Outsourcing for better net results... Can this be done

    I'll assume that this is a genuine question rather than an attempt to plug Cleave.  In my opinion, outsourcing does not automatically help a company to grow but, if properly managed, it can allow a company to concentrate in its core competencies and to manage its overhead more efficiently.  However, it will only work where both ...
    Posted to Marketing Forum (Forum) by Matthew Parker on 02 Jul 2008

  • re: Who will be brave enough to alter the media model?

    All purchasing is becoming commoditised these days. Agencies need to base their presentations not on price, not on creativity, but on the ROI they generate. Isn't that what marketing should be about? If you can't prove your ROI then your proposals are unlikely to be given much credence anyway. Matthew Parker www.printandprocurement.com
    Posted to Steve Barrett (Weblog) by Matthew Parker on 29 May 2008

  • RE: Green media - what is your company doing to prove its green credentials?

    I don't think green is "last year" by any means.  However, just slapping a recycle logo on your product won't work any more.  Consumers are more savvy so the green message needs to get more sophisticated.  A declaration of carbon footprint and how much it has reduced year on year would definitely put someone ahead ...
    Posted to Media Forum (Forum) by Matthew Parker on 02 May 2008

  • RE: Going Green at Work

    Bollocks? Firstly, a fully certified environmental policy is going to be essential in the near future.  Government contract awards are already allocating 30% weighting to the environmental and sustainability of solutions.  Publicly listed companies are going to have to follow the same lines with the increasing importance of ...
    Posted to Something Else? (Forum) by Matthew Parker on 20 Mar 2008

  • re: Organisations and blogging comments

    I have used blogging comments as a very successful way to drive more traffic to my site. However, I believe it is important to think about how you will capture traffic to your site (I currently don't but am addressing this) and also to ensure that comments are relevant and useful: I have seen some flippant comments which put me off ...
    Posted to Bloggerati (Weblog) by Matthew Parker on 27 Feb 2008

  • re: Publishers jump ship out of B2B

    In my opinion, few traditional publishers have managed to create a successful web presence because they try and put a magazine business and editorial model onto the web (for instance, using digital editions). It would be interesting to see if those who have built successful communities can buy some of these magazines and create a new publishing ...
    Posted to B2B 101 (Weblog) by Matthew Parker on 27 Feb 2008

  • RE: Are ad agencies become victims of greenwash themselves?

    Truly green agencies will look at carbon footprinting their activities in an open way.  Also, lets remember the internet is not that green - on a short run magazine there is a surprisingly narrow gap between the production of the paper and the internet versions. Matthew Parker www.printandprocurement.com 
    Posted to Advertising Forum (Forum) by Matthew Parker on 27 Feb 2008

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