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  • Social media monitoring goes mainstream

    I've long contended that social media is a vital part of the marketing mix and that the analysis of social commentary has fundamentally changed marketings function.  When any communication is put in the market it will be discussed somewhere on line.  The marketing message is no longer fully under the control of the brand.  ...
    Posted to Talbot on Technology (Weblog) by Mike Talbot on 15 Jul 2009

  • Digital Britain: are marketers ready to benefit?

    So, according to the governments report every home in Britain will have 2mbps broadband by 2012.  That, coupled wth significant plans for improved 3G is set to open the way for much more interactive marketing. At the moment 1/3 of homes in the UK won't get broadband due to commercial efforts, but a 50p tax levied on all fixed line phone ...
    Posted to Talbot on Technology (Weblog) by Mike Talbot on 16 Jun 2009

  • Digital marketing mavens are the new "Mad Men"

    Digital marketing is hitting the mainstream with journals like the NY Times running stories on the new ways of identifying and targeting communications. Trying out offers with immediate response helps brands like Vespa to pick the ideal offers and put them in front of the audience at the right time.  It's a far cry from Mad Men. The NYT ...
    Posted to Talbot on Technology (Weblog) by Mike Talbot on 16 Jun 2009

  • Forrester and Alterian surveys reveal database marketing's big swing to digital

    Alterian held its annual partner day last week, attended by nearly 100 senior executives of 45 of the UK's top marketing agencies and service providers. The likes of Rapp, Targetbase, Occam, GB Group, Dataforce and Experian were all in attendance. The big draw? Dave Frankland from Forrester Research was keynote speaker and talked about how ...
    Posted to Talbot on Technology (Weblog) by Mike Talbot on 28 May 2009

  • Oracle buys Sun: so did the Earth move for you?

    Larry Ellison's Oracle has spent $7.4bn buying Sun Microsystems.  It's no secret that Sun has been up for sale for a while with IBM the initial suitor.  Now Oracle has done the deed and the world has changed. How will this affect those of us in direct marketing? Firstly, Sun Solaris is the preferred operating system for Oracle ...
    Posted to Talbot on Technology (Weblog) by Mike Talbot on 21 Apr 2009

  • US marketers set to spend less money online

    It appears that the downturn is affecting spending on the web.  Some people had believed that on line advertising was going to be recession proof but latest results indicate that this is not the case.. While online spending is still likely to perform better than many other marketing areas, there are indications that the years of growth are ...
    Posted to Talbot on Technology (Weblog) by Mike Talbot on 18 Apr 2009

  • Marketers aren't any smarter now than Mad Men's Don Draper

    On the Forrester blog for product management and product marketing, Tom Grant examines the recent trends in marketing and concludes with the following paragraph: The marketing acumen of yesterday...today! Product marketers today should not be congratulating themselves on how much smarter they are than the Don Drapers of some mythic marketing ...
    Posted to Talbot on Technology (Weblog) by Mike Talbot on 17 Apr 2009

  • re: Twitter hit by advertorial scandal

    To be fair I think that is was companies working on behalf of retailers of those products rather than the actual brands themselves. Of course that detail gets lost in the smoke screen.
    Posted to Talbot on Technology (Weblog) by Mike Talbot on 15 Apr 2009

  • re: Phorm blocked by Amazon

    Very good point - certainly a change from the stated government position with regard to EU law when they approved the roll out of the system in future.   news.bbc.co.uk/.../7619297.stm Still the action planned by the EU sounds like it is to do with the trials that did not ask for permission rather than the stated approval which requires ...
    Posted to Talbot on Technology (Weblog) by Mike Talbot on 15 Apr 2009

  • Twitter hit by advertorial scandal

    Over Easter popular micro bloggig site Twitter was hit by a scandal.  A number of popular twitterers were exposed as tweeting for profit.  You might not think that this is the same thing as "cash for questions" but avid social networking fans are outraged when corporations try to muscle in on the action and throw their cash ...
    Posted to Talbot on Technology (Weblog) by Mike Talbot on 15 Apr 2009

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