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  • Re: Is the Hovis ad the best ad of the year?

    I agree in part that short termism is a barrier to be overcome.  But I think the cause is that advertising agencies have been found out.  Too many poor ideas, badly executed aren't the fault of the end clients.  In my opinion the advertising landscape has changed and agencies haven't kept up (or understood) the way in ...
    Posted to Ads (Forum) by Philip Graves on 29 Dec 2008

  • Re: Should the BBC charge viewers to participate in its programming?

    As far as I recall the call charges for BBC shows are relatively low.  I doubt it does much more than cover the cost of the systems (dodgy though they may be). As for whether the TV Licence is good value for money... I've seen a different side of this to most people.  From the outside the BBC seems like good value given the quality ...
    Posted to TV & Cinema (Forum) by Philip Graves on 29 Dec 2008

  • Re: Fast food ads

    I think that the factors driving obesity are more complex that advertising alone (not that you were suggesting that) but since advertising is effective and the products being advertised contribute to over-eating they must be a factor. I think that it is a smart marketing move to reposition fast food as healthier, although the reality is that very ...
    Posted to Marketing Forum (Forum) by Philip Graves on 29 Dec 2008

  • Re: Should the Government ban logos on cigarette packets?

    Banning the logos won't make any difference. Unless the box is totally standardised consumers will quickly find a way to differentiate between packs and select one they believe they prefer or have an affinity with. Equally, as they have in the past, cigarette manufacturers would find subtle ways to trigger brand associations (like Silk Cut ...
    Posted to Marketing Forum (Forum) by Philip Graves on 24 Dec 2008

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