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  • re: Game Changer

    I haven't yet no, I'm holding out for the £26 Sainsbury's deal... if they would just get more stock! I just completed Uncharted 2 on my shiny new PS3 :)
    Posted to IAB blog (Weblog) by Jack Wallington on 17 Nov 2009
  • Game Changer

    Er, did we all just miss something phenomenal? Hold your thoughts on iPhones and Twitter for a second, a number of the biggest leaps in media and technology in 2009 happened this month and it's tied to one thing: gaming. Let's recap for a second... 1. The biggest media launch in the world. EVER! Last week saw the biggest media ...
    Posted to IAB blog (Weblog) by Jack Wallington on 17 Nov 2009
  • re: Should Christmas ads be banned?

    Interesting, I'd agree with some of those stats, especially about them destroying the magic. I don't know about banning them, but they do turn me off because they're so IN YOUR FACE CHRISTMAS when I'm not feeling Christmassy at all yet. I counted at least four major highstreet retailer ads set in a 'winter wonderland England' that simply doesn't ...
  • re: Is Murdoch really plannng a Google free future?

    I agree, I just can't see search engines not playing a role in the future when such massive audiences use them (i.e. everyone!) Surely by having a paid-for-content wall or subscription service is all that's needed to prove loyalty e.g. charging per month / quarterly will ensure loyalty without the need to retract content from Google and Bing. ...
    Posted to Gordon's Republic (Weblog) by Jack Wallington on 09 Nov 2009
  • Adverts around Computer Games

    If it wasnt already abundantly clear, Im a technology addict. Ive had a Wii and Xbox 360 for a couple of years now, and last week I was given a Playstation 3 for my birthday. Im not the only person that loves games, millions of people spend hours every week playing them. Hours that are therefore taken away from online, watching TV, reading ...
    Posted to IAB blog (Weblog) by Jack Wallington on 09 Nov 2009
  • Effects of social media on search

    The relationship between search and social media is the subject I get asked the most about by advertisers and agencies at the moment. Its a hugely complex area because both search and social media mean so many different things and work together in so many different ways. To make matters worse, the last 18 months have seen radical ...
    Posted to IAB blog (Weblog) by Jack Wallington on 04 Nov 2009
  • re: Digital creativity dead?

    I obviously can't make you like the ad because taste is subjective. Personally, I liked it because it was simple, silly and fun, which matched the band's image video and album packaging, plus it caught my eye something not all ads manage to do. I take your point James, but to me, creative and effectiveness in advertising  are inextricably ...
    Posted to IAB blog (Weblog) by Jack Wallington on 28 Oct 2009
  • re: Digital creativity dead?

    Hi James, I am aware of the Axion ad but this is an example of a campaign that's currently live that I like, I wasn't looking for the first of its kind. Have you seen any consumer research that would suggest it is a terrible ad? Surely if something similar worked for Axion, it will also work for Alphabeat. The entire creative process in ...
    Posted to IAB blog (Weblog) by Jack Wallington on 27 Oct 2009
  • Digital creativity dead?

    Of course its not, but the digital creative industry can be as quiet as a corpse sometimes. This year Ive seen absolutely blinding digital creativity in web design, interactive rich media, even in the copy used for search ads. Actual creative genius resides in digital but sometimes, digital creatives can be so polite amidst the marketing ...
    Posted to IAB blog (Weblog) by Jack Wallington on 27 Oct 2009

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