Campaign time is 48 days \(7 Nov - 25 Dec), total money raised in the first two days is £60k \(source: Everyclick.com). Suppose the daily rate raised doubles in December \(to allow for growing campaign popularity, people leaving it till late, etc.), total money raised would be around £2.19m \(£30k x 23 for November; £60k x 25 for December).
This ...
