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  • iPhone – so should you

    In Saturday’s Guardian, Alan Rusbridger listed the 10 ways in which his life has changed since the last century. It was no great surprise that Google took the top spot. Neither was it a massive surprise that Wikipedia came second – although there is evidence to suggest that this online super power is on the wane. Twitter coming in third place ...
    Posted to IAB blog (Weblog) by Stuart Aitken on 20 Oct 2009

  • A race online for 2012

    The government’s Digital Inclusion Champion, Martha Lane Fox, made a strong case about the importance of inclusion at yesterday’s Digital Engagement conference.   Explaining that she was drawn to her job (which carries with it what she called “an insane title”) because it offered an “irresistible challenge”, Lane Fox argued that there are ...
    Posted to IAB blog (Weblog) by Stuart Aitken on 07 Oct 2009

  • re: Wikipedia or Wakipedia?

    Looks like things aren't going to improve in the coming months: news.bbc.co.uk/.../8220220.stm
    Posted to IAB blog (Weblog) by Stuart Aitken on 25 Aug 2009

  • Wikipedia or Wakipedia?

    Over the last few weeks there’s been a range of articles arguing that Wikipedia may be on the way out.   Excellent pieces in the New Scientist and The Guardian have highlighted research carried out by Ed Chi at the Palo Alto Research Center in California which warns that Wikipedia has become less welcoming to new contributors. This has led ...
    Posted to IAB blog (Weblog) by Stuart Aitken on 20 Aug 2009

  • IAB Twitter guidelines for brands - 20 tips for Twitter success

    The UK Government recently unveiled its first Twitter strategy document to encourage departments to get tweeting. Weighing in at a hefty 5,382 words it was the equivalent of more than 250 tweets. In response the IAB has produced some slightly more pithy advice for brands looking to get the best out of Twitter – and we managed to keep the word ...
    Posted to IAB blog (Weblog) by Stuart Aitken on 14 Aug 2009

  • Who pays the piper?

    “Compensating the artist is crucial,” said Spotify’s Jon Mitchell at last night’s Chinwag event which sought to answer the question of who would foot the bill for music in a digital world. “You’re not going to get massive new acts for nothing”, continued the sales director of the world’s favourite music streaming service. When quizzed more about ...
    Posted to IAB blog (Weblog) by Stuart Aitken on 16 Jul 2009

  • Scoring a birdie with Twitter

    I'm fully aware that not everyone is into golf. But bear with me, this piece is actually about Twitter, and shows how the micro-blogging site can be used to transform even the most boring of brands into something interesting.  Until this morning I was blissfully unaware of the fact that Hertford's most sartorially challenged sports ...
    Posted to IAB blog (Weblog) by Stuart Aitken on 14 Jul 2009

  • Habitat’s Tehran branch – how not to use Twitter

    I've been watching the way that the situation in Iran has been unfolding on Twitter with a mixture of surprise and confusion for some time now. Yes I can see the huge importance of getting first hand reports out of the country and the vital role that new media has played in the debate - although I'm not sure I agree whole heartedly with ...
    Posted to IAB blog (Weblog) by Stuart Aitken on 25 Jun 2009

  • The power of mobile

    At the IAB we're always talking about mobile's ability to influence - our newly launched Mobile Handbook is a good example of this. A recent example shows just how powerful the medium can be... Last Sunday was the final day of the Scottish Premier League. Celtic were playing Hearts while Rangers were playing Dundee United. ...
    Posted to IAB blog (Weblog) by Stuart Aitken on 29 May 2009

  • The demise of the music press

    While music magazines have been struggling for a long time, the news last week that independent titles Plan B and The Knowledge were closing still came as a blow to the industry. Plan B’s fifth anniversary issue, due out on 1st June, will be its last. The title was launched in 2004 by former Vox editor Everett True as an alternative to the ...
    Posted to IAB blog (Weblog) by Stuart Aitken on 27 May 2009

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