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  • RE: FP7 stripped of awards following Jesus ad outcry

    In what seems like one bad apple, the entire FP7 supermarket seems tarnished – which is unfair. And the unrestrained ego, the pursuit of personal stardom and the complete disregard for rules within the agency and set forth by the Lynx Awards needs to be looked at seriously. There has been neither recognition, nor apology from the one single ...
    Posted to Comments on Articles (Forum) by Tom Roychoudhury on 04 Apr 2009

  • re: Facebook enters the DM market with a bang

    Here in the Middle East, and poarticularly in the UAE – where there are tons and tons of faces on the book, we are just waiting with bated breath to take a serious look at this as a medium that's going to connect us to consumers for our brands. What a wonderful 2.0 world this will be...
    Posted to B2B 101 (Weblog) by Tom Roychoudhury on 11 Nov 2007

  • RE: Two English dailies prepare for launch in Middle East

    This is typically a Middle Eastern situation where the government owns the media. Will it be free? Will it be independent? Will it have the courage to print news that is internationally nuetral? Or will it end up being a voice and a mic? Newland will have a task on hand, I bet. A challenge, an opportunity, and a breakthrough for joiurnalism here ...
    Posted to Comments on Articles (Forum) by Tom Roychoudhury on 29 Aug 2007

  • re: Second Life Jihad

    The jihadist infiltation into the world of Second Life is no surprise really. The whole idea there is to use as many channels as possible – and why not Second Life? It, after all is a world to conquer – there are countries, organizations, brands, and most of all people. People who can be influenced, attacked, seduced, brain-washed, targetted and ...
    Posted to Gordon's Republic (Weblog) by Tom Roychoudhury on 07 Aug 2007

  • RE: The First Post in Dickens audio book giveaway

    This is a great First from First Post. With a lot of complaints about how much time tweens and teens spend online and tapping away on keyboards, this is a smart digital initiative. And a commendable choice of title. Will a whole new generation of Dickens readers (listeners) arise out of this?
    Posted to Comments on Articles (Forum) by Tom Roychoudhury on 07 Aug 2007

  • RE: BBC iPlayer goes live

    This is a good move for the beeb. Sadly lacking, however, is a Macintosh OS based interface. So, if you'd like to explore the digital world of the beeb on the desktop with iPlayer – you'd better have signed up with Mr Gates...
    Posted to Comments on Articles (Forum) by Tom Roychoudhury on 31 Jul 2007

  • RE: Marketers ignore social media at their peril

    The paradigm shift from edited to unedited, us to them, corporate preaching to dialog and iscussion is there in our faces. As brand gaurdians, ad people and digital do-ers we cannot avoid this. Here in the Middle East, more and more companies are waking up to this fact – and waking up quickly. Peer publishing and peer guided advocacy is really ...
    Posted to Comments on Articles (Forum) by Tom Roychoudhury on 30 Jul 2007

  • RE: Digital agency profits overtake traditional for first time

    This is nothing strange. In fact, it's the shape of things to come. Here at our agency group in the Middle East (we are McCann in th Middle East), our digital agencies are racing ahead in profitability compared to our traditionally modelled agencies. This is not a reflection of traditional media vs online/digital media, but more in digital ...
    Posted to Comments on Articles (Forum) by Tom Roychoudhury on 16 Jul 2007

  • RE: page views vs total minutes

    Hmmm... this is a live one from where I'm standing. Yes, how long I stay 'glued' to a page is important, but I do take the point made by Dylan Mourasting on Google, for example. But if it's a review site, a brochure site, a product site, and I've logged-in-logged-out ina few seconds, there's an obvious failure there to grab ...
    Posted to Digital Forum (Forum) by Tom Roychoudhury on 15 Jul 2007

  • RE: Dubai eGovernment launches campaign to drive online usage

    This is actually great news for all of us working here in advertising in the UAE, who are trying to push the digital envelope. This isn't a first step by any means, it is however a giant leap because it preaches the digital gospel louder than anyone else. A great step into the future...
    Posted to Comments on Articles (Forum) by Tom Roychoudhury on 15 Jul 2007

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