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  • Education, education, education (part three...and final)

    I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this.  Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate the market about this practice ...
    Posted to IAB blog (Weblog) by Nick Stringer on 19 Nov 2009

  • Education, education, education (part two)

    A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want to. Today the IAB, in partnership with ...
    Posted to IAB blog (Weblog) by Nick Stringer on 28 Oct 2009

  • Education, education, education (part one)

    It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet as a platform to get their messages across ...
    Posted to IAB blog (Weblog) by Nick Stringer on 07 Oct 2009

  • Real change or empty rhetoric?

    Earlier this week Prime Minister Gordon Brown delivered an interesting speech to the Technology, Entertainment and Design (TED) conference in Oxford.  He talked of the power of today’s technology in organising and uniting communities around the world on particular issues, such as climate change, the financial crisis or matters of foreign ...
    Posted to IAB blog (Weblog) by Nick Stringer on 24 Jul 2009

  • A BBC licence fee for a digital age?

    The Government – pioneered by the departing Communications Minister, Lord Carter – today unveiled its final Digital Britain report. There is welcome acknowledgement of the contribution digital advertising – in particular targeted advertising - will make in helping to monetise online content.  The Government also attaches significant ...
    Posted to IAB blog (Weblog) by Nick Stringer on 16 Jun 2009

  • Transparency, choice and education is the way forward for online privacy

    A parliamentary body of MPs and Peers – the All Party Parliamentary Group on Communications – is to conduct an inquiry into internet traffic, including behavioural advertising and online privacy.  The Group asks whether the Government should intervene over behavioural advertising or whether it should leave it to users, Internet Service ...
    Posted to IAB blog (Weblog) by Nick Stringer on 29 May 2009

  • Election 2010: The Digital Media Battle

    We should all welcome Prime Minister Gordon Brown’s return to YouTube this week.  He was criticised by Cabinet colleagues (aka our ‘Communities’ Minister, Hazel Blears) and widely ridiculed by the media for his ‘MP expenses’ video late last month.  But Brown knows only too well that we now live in a world of 24/7 digital media and he ...
    Posted to IAB blog (Weblog) by Nick Stringer on 06 May 2009

  • Plumbing, poetry, pirates and…people?

        Last Friday’s Digital Britain Summit at The British Library was themed as an event to discuss the ‘plumbing’ (ie broadband infrastructure) and ‘poetry’ (ie the content) – this is Lord (Stephen) Carter’s very own analogy.  Its importance to the Government was on show for all to witness: four senior government ministers, ...
    Posted to IAB blog (Weblog) by Nick Stringer on 20 Apr 2009

  • Digital Britain…kindly brought to you by advertising (part 2)

    Over the last few months I’ve written a number of blogs about the Digital Britain project, the Government’s blueprint for the UK’s digital economy.  This kicked off last November with a blog arguing that the internet will help the UK economy out of its current recession, followed in late January with the first in the series of ‘Digital ...
    Posted to IAB blog (Weblog) by Nick Stringer on 09 Apr 2009

  • Is Google setting the industry standard on privacy?

    With the IAB’s Good Practice Principles for behavioural advertising still ‘hot off the press’ (to use an old media term!), Google this week launched its own ‘interest-based advertising’ global product across its AdSense partner sites and YouTube. Google’s new venture meets the core commitments of notice, choice and education enshrined in the IAB ...
    Posted to IAB blog (Weblog) by Nick Stringer on 13 Mar 2009

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