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  • re: No one's an expert

    I meant to add, I completely agree with Jack.  What the industry needs is a lot of talented and solid practitioners who understand quite a lot about all the online functions, and who have strong skills in knowing how to interrogate, challenge and extract the priority information from all the specialist functions.
    Posted to IAB blog (Weblog) by IanC on 15 Oct 2009

  • re: No one's an expert

    You stole my thunder John.  Even the so called specialist experts are usually found to be less of an expert once you analyse and challenge their work.  It's one thing to be able to know lots about a specialist subject (and do lots of name and technology dropping) but the reality is very few know how to apply this knowledge effectively to ...
    Posted to IAB blog (Weblog) by IanC on 15 Oct 2009

  • re: If no-one else wants to run ITV then I'll do it

    For the life of me I can not understand how people 'qualified' to run ITV didn't see the storm coming.  How could they be so unprepared for these sorts of levels of falling income is beyond comprehension.  
    Posted to Jeremy Lee on Media (Weblog) by IanC on 12 Oct 2009

  • re: Murdoch forces Sorrell to make U-turn over paid-content

    People should be careful not to confuse paying for content, and paying for a range of benefits that result from a consumer/publisher relationship that includes a commitment to pay for content.  You won't get consumers paying for words and pictures alone.
    Posted to Arif Durrani (Weblog) by IanC on 08 Oct 2009

  • RE: It's official: online is bigger than TV, ad spend figures show

    Ken, I'd like to pick you up on a couple of points. 1. Online is cost effective? Sometimes it is, sometimes it isn't, same as the other media channels. 2. Carried out in real time? Ok I can see the odd advantage but for many campaigns once the budget is committed it's commited. 3. Transparent and accountable through metrics? This is my ...
    Posted to Comments on Articles (Forum) by IanC on 05 Oct 2009

  • Re: RE: Opinion: web sucker punches TV, but the best is yet to come

    Why online versus TV?  The comparison is a bit meaningless and tend to agree with the theme of Tess' article. OK, a bit of TV budget might be migrating to online channels, but (for example) the work we do shows that for most larger advertisers the search channels feed off TV budgets because TV helps drive more efficient ...
    Posted to Comments on Articles (Forum) by IanC on 30 Sep 2009

  • re: Do you know what is being said about your brand online?

    There is a service that can monitor and measure what people are saying about your brands online... www.ebiquity.com/.../index.asp
    Posted to Graeme Crossley on fixing Brand Pain (Weblog) by IanC on 20 May 2009

  • Re: The Standard's new design...

    Oh no, I found City Spy yesterday, just doesn't look like it or 'feel' like it... Still not impressed though   
    Posted to Advertising Forum (Forum) by IanC on 19 May 2009

  • Re: Will the MP Expenses Scandal create more PR Jobs?

    The funny thing is how we now accept Govts and parties openly employing spin doctors/liars, as though presentation is more important than substance.    Their lack of intelligence and empathy with people who live (and have to survive) in the real world has led them to think they can openly tell us (as though it's a good ...
    Posted to Marketing Forum (Forum) by IanC on 14 May 2009

  • Re: The Standard's new design...

    Totally agree!  And what of the content, where has City Spy gone - the business section, previously a brand defining shining light, has lost all of it's gravitas... Used to be very happy to pay 50p a day just for the business section.. not any more   
    Posted to Advertising Forum (Forum) by IanC on 14 May 2009

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