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  • I think, therefore IP

    I've just read 'Magic and Logic', the report prepared by the IPA, ISBA and the Chartered Institute of Procuring & Supply - and I love the fact it dares to think big. Understanding how agencies create value is one of the biggest stumbling blocks to achieving a mutually rewarding client agency relationship. They note that the way ...
    Posted to Dan Douglass on direct (Weblog) by Dan Douglass on 23 Jul 2009

  • Christian Aid Poverty Over - been there, done that, got the T-shirt

    I really love the beautiful simplicity of the new Christian Aid campaign theme to eliminate global poverty - "Poverty over", with the word 'over' embedded in the word 'Poverty'. So much so that I actually had a hand in creating it seven years ago at DP&A - a fully integrated cause-led campaign for our charity client ...
    Posted to Dan Douglass on direct (Weblog) by Dan Douglass on 16 Jul 2009

  • The 99p culture. Rumours of its death are greatly exaggerated.

    So The Grocer believes the 99p culture is dead - killed off by pound shops and more sophisticated shoppers who can spot a 99p deal coming a mile off - and automatically round off in their heads. The penny is of no interest to them whatsoever, say the analysts - a cynical ruse to conceal the real rounded price whose virtue is its honesty. ...
    Posted to Dan Douglass on direct (Weblog) by Dan Douglass on 14 Jul 2009

  • Ad agencies. Don't be Canutes. Go with the tide of a 'Digital Britain'.

    Last Week, Campaign’s editorial stance echoed the views of its columnist Russell Davies: ‘The Digital Revolution is over and done’. The battle’s finished. ‘Digital won’. End of’. Lord Carter’s Digital Britain Report, published today, is further reinforcement if any were needed, that it's not just the battle but the war that's over and ...
    Posted to Dan Douglass on direct (Weblog) by Dan Douglass on 17 Jun 2009

  • IDM LAUDS RECESSION-PROOF MARKETING AS SALLY GUNNEL PRAISES CHOCOLATE SOUFFLE

    Last night, I went along to the IDM Business Performance Awards. It was really heartening to see an industry which, far from broken, appears robust and optimistic. For me, having worked through three recessions, it reaffirmed one overriding truth. In those sectors most vulnerable to recession - service industries, travel and leisure, retail and ...
    Posted to Dan Douglass on direct (Weblog) by Dan Douglass on 05 Jun 2009

  • Digital is an ideas-rich, sales-generating medium and I can prove it to Steve Harrison

    It's okay to put forward a provocative argument provided that the reverse of your argument could also be true. So how many times do we have to listen to Steve Harrison saying the blindingly obvious - that offline or online, it's all about the idea. I haven't read his new book 'How to do better creative work' - it's out ...
    Posted to Dan Douglass on direct (Weblog) by Dan Douglass on 04 Jun 2009

  • Danny Boyle, I salute you

    It would be easy to classify 'Slumdog Millionaire' Director Danny Boyle and Producer Christian Colson's visit to Mumbai this week as self-publicity. But that would do them a massive disservice. In a world where inaction and disconnection are now the norm, Boyle and Colson have reached out and made a difference. The makers of ...
    Posted to Dan Douglass on direct (Weblog) by Dan Douglass on 28 May 2009

  • Do you take sugar with your copy?

    Last week, 'Campaign' devoted its 'Close Up' section and editorial to the demise of copy. It started by mourning long copy and then went on to toll the bell for 'all copy'. This on the basis of awards - or lack of them.   There were some brave writers ready to take Robin Wight's copy-test on the relative merits ...
    Posted to Dan Douglass on direct (Weblog) by Dan Douglass on 26 May 2009

  • Take Courage, ASA

    So that poster showing a nervous man on a sofa with a pint in his hand looking anxiously at a woman trying on a figure hugging dress - next to the line 'Take Courage, my friend' - has been banned by the ASA for suggesting the beer could increase confidence.   This ban is in response to a 'flood' of complaints (three, to be ...
    Posted to Dan Douglass on direct (Weblog) by Dan Douglass on 16 Apr 2009

  • Google Street View - opt in or opt out?

    What does Bill look out for when he’s casing a house in readiness for a spot of breaking and entering? Windows that are hidden by landscaping, tall bushes and shrubs, perhaps? More than one way out? A side passage or side door? Detailed alarm signs on the exterior wall that gives him the necessary information to disable it? An attached garage that ...
    Posted to Dan Douglass on direct (Weblog) by Dan Douglass on 20 Mar 2009

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