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  • re: Wonderbra pulls model drummer

    i don't know how they can pull it? it's out there already... maybe this is just the next step in the campaign to create more awareness as its done here! I also think its a much better execution than the original with a greater tie in to the brand, just a shame they didn't have £6m to give their ad agency....
    Posted to Gordon's Republic (Weblog) by Justin Hayward on 19 Nov 2007

  • RE: Cadbury's drumming gorilla spawns Facebook group

    i would have loved to have been in the agency meeting when this idea was floated! Right, new ad campaign, i know - lets have a drumming Gorilla! Brilliant here's £6 million! Unbelievable! Has Creative execution really stooped this low to have no brand relationship whatsoever? Oh hang on, just throw in a purple backdrop and that'll do it! And ...
    Posted to Comments on Articles (Forum) by Justin Hayward on 13 Sep 2007

  • RE: TBWA poaches JWT's DeCourcy for global digital role

    This is big news but i can't make the connection between an ex-creative director overseeing a global digital strategy? One focuses on winning awards and the other focuses on client ROI; The disciplines couldn't be further apart!
    Posted to Comments on Articles (Forum) by Justin Hayward on 22 Aug 2007

  • RE: UK's first search code of conduct published

    I'm all for best practice in the search industry but I'm a bit disappointed with the criteria the IAB are setting for this: 2 GAP qualified employess trading for 6 months or more member of IAB/SEMPO etc Seriously, i don't know any agency that would fall short of this criteria, which makes the whole code of conduct a bit flaky to say the ...
    Posted to Comments on Articles (Forum) by Justin Hayward on 15 Aug 2007

  • RE: Guinness is sinking. I know! Let's give them a website!

    Nic KNOWS things....   Hmmmm it seems like you have a real agenda with Guinness Nic.  Some of your points are valid, some seem personal.  Your fundamental issue has a point in that why would go to a website about a drink, wouldn't you rather just drink it?  However i believe social networks are the way forward for ...
    Posted to Digital Forum (Forum) by Justin Hayward on 20 Jun 2007

  • RE: Traditional Agencies and Social Media

    I think the issue here lies with the relucancy and inability of traditional agencies to move away from its core revenue generating streams.  We have seen this within search marketing where traditional agenices just view PPC as a media buy!  You have to remember these agencies use 'old school' thinking that needs to be justified ...
    Posted to Advertising Forum (Forum) by Justin Hayward on 20 Jun 2007

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