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  • RE: WH Smith replaces Clubcard with email focused loyalty scheme

    I know you weren't taking about Tesco's clubcard Julian, which is exactly why I mentioned it! As I say, bad schemes leave the customer dissatisfied and the business counting the cost of unredeemed points. Whether offline or online. Good loyalty schemes today are not 'me too' points programmes. They deliver the brand experience in ...
    Posted to Comments on Articles (Forum) by Damien Parsonage on 26 Aug 2008

  • RE: WH Smith replaces Clubcard with email focused loyalty scheme

    ''So long loyalty schemes''? I'm sure Tesco will be closing their 'unsuccessful' clubcard loyalty scheme immediately based on this news and your shrewd analysis of the situation. Good loyalty initiatives can deliver relevant, surprising, brand-enhancing experiences. Oh and revenue, too. They are arguably more important and relevant than ...
    Posted to Comments on Articles (Forum) by Damien Parsonage on 20 Aug 2008

  • Re: What do you think of the new Orange campaign?

    It's all a bit 'so what' isn't it? Nice enough film and an ok idea, but what does it tell me about Orange?  Why would I switch to Orange on the basis of this? What promise are they making and how do they fulfill it? The print work is terrible - clearly just done at the end, with no real thought. Posters with a great long ...
    Posted to Advertising Forum (Forum) by Damien Parsonage on 04 Aug 2008

  • RE: Not all change is good in adapting to a digital era

    I think the main thrust of Steve's argument is absolutely valid. There's way too much "move over Grandad" attitude in digital. Snake-oil salesmen always try to laugh at those who ask awkward questions. To deflect attention from the fact they ain't got the answers.   Despite the "we're taking over the ...
    Posted to Comments on Articles (Forum) by Damien Parsonage on 16 Jun 2008

  • re: Anti-Facebook viral anthem to take web by storm

    Louise, in answer to your question, I'd nominate the fabulous Scrabulous which I mentioned in my original post.  It's a great idea, playing scrabble with mates over the course of a few days. Entertaining, fun and competitive.  And a great way to break up a busy day taking twenty minutes out every now and then to think about your next ...
    Posted to Gordon's Republic (Weblog) by Damien Parsonage on 12 Jun 2008

  • re: Anti-Facebook viral anthem to take web by storm

    Further to my comment yesterday, there's also a real question here of ''what have you got to complain about, even if it is crap?'' As ever, The Simpsons managed to sum it up perfectly in the episode 'Itchy & Scratchy & Poochie.' At a fans' Q&A session Comic Book Guy decides to register his disgust at the ''decline'' of the cartoon: Comic ...
    Posted to Gordon's Republic (Weblog) by Damien Parsonage on 29 Feb 2008

  • re: Anti-Facebook viral anthem to take web by storm

    I don't really get the point of this ''amusing'' viral. Yes, everyone's getting a bit bored of Facebook now. And yes, those mostly crappy apps are annoying if you get involved with them. So why not just ignore the requests and invitations? You don't have to download them or join in. Why not use some initiative and think for yourself? I ...
    Posted to Gordon's Republic (Weblog) by Damien Parsonage on 28 Feb 2008

  • RE: Do online banner adverts still work?

    There's another thread over on the digital forum asking the exact same question. As I said over there, of course they don't "work" in the current climate.  Research from ADTECH last year showed that click rates in March 2007 were, on average, just 0.18%, down from 0.33% in 2004.  In more mature markets, like Finland ...
    Posted to Advertising Forum (Forum) by Damien Parsonage on 21 Jan 2008

  • RE: How effective is banner advertising?

    Of course they don't "work" in the current climate.  Research from ADTECH last year showed that click rates in March 2007 were, on average, just 0.18%, down from 0.33% in 2004.  In more mature markets, like Finland and Denmark, rates are even lower at 0.11% and 0.09%. As others have said, targeting and relevancy ...
    Posted to Digital Forum (Forum) by Damien Parsonage on 21 Jan 2008

  • RE: Will email totally eclipse direct mail?

    Any decent marketer knows that email is vitually useless as a cold acquisition tool. Even as a warm contact tool, its value is debatable compared to dm.  Its only virtue, as far as I can see, is its speed and cheapness.    Nice!        
    Posted to Digital Forum (Forum) by Damien Parsonage on 21 Jan 2008

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