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RE: Media Week goes online-only under Haymarket restructure

Commiserations to everyone involved.

Posted to Comments on Articles (Forum) by TESS ALPS on 17 Nov 2009
re: Media140: personality and social media – do you need one?

We debate this balance a lot at Thinkbox.  We've got an @ThinkboxTV Twitter account but I also use @TessAlps supposedly for professional reasons, but with a more opinionated slant.  But I often get confused and start talking about my cabbages! For anyone interested, we're running an event on Nov 18th at the Soho Hotel which includes ...

Posted to Gordon's Republic (Weblog) by TESS ALPS on 29 Oct 2009
Most irritating things in media. No. 3 in an occasional series: 'Passive'

In media, we like to create either/ors. Different media are generally pushed (or pulled of course) into various binary oppositions. As well as push/pull, we have lean forward/ back; interruption/engagement; new/old; and, today’s niggle, passive/active. Unless you are reading this from a print-out (which is either very dedicated or rather weird), ...

Posted to The Thinkbox Blog (Weblog) by TESS ALPS on 29 Oct 2009
RE: Your nominations please for Britain's most irritating ads of 2009

I do have a 'most annoying ad' of my own. I'm just not allowed to say what it is., as you can imagine. But 2 observations. All the nominations seem to be TV ads. Does that mean TV ads are more memorable than the rest? Secondly, It's a shame, in a year when we need to defend the value that our industry creates, that you aren't also having a ...

Posted to Comments on Articles (Forum) by TESS ALPS on 26 Oct 2009
RE: X Factor advertisers lose audience to Strictly

@Troy. This shows nothing of the sort. Ever since we have had minute by minute ratings from BARB, we have known that viewing dips in ad breaks. Advertisers in the UK only pay for the people who actually see the ads, which is a more rigorous metric than for any other medium, including online display. The story could just as easily have chosen ...

Posted to Comments on Articles (Forum) by TESS ALPS on 26 Oct 2009
re: Internet ad spend overtakes TV - what other competitors are there to this traditionally expensive media?

There are several things I'd like to say in response to this post, but I shall try and confine myself to a couple.  As you might know, I represent Thinkbox, the commercial  marketing body for commercial TV in all its forms (ie including online TV). Whether or not 'internet' advertising has overtaken TV advertising by the end of the year ...

Posted to Comment Central (Weblog) by TESS ALPS on 09 Oct 2009
re: What's the difference between Anton Du Beke's head on a plate and Russell Brand's?

I wouldn't defend Anton.  The man wears too many ties for my liking.  But I think I'm right to say that the law is that racism is in the eye (ear?) of the beholder as much as the intention of the perpetrator.  Anton would probably say he was trying to be funny, but it's how his dancing partner has reacted that matters and whether ...

Posted to Jeremy Lee on Media (Weblog) by TESS ALPS on 07 Oct 2009
re: A graph that made me laugh

@Lisa, exactly.  TV can make an excellent case for itself, as you'll find here: www.thinkbox.tv/.../nav.736 But we also say, almost religiously, that it is even better in combination with other media - online marketing in particular - as proven by the IPA and others. The IAB has crowned itself the victor in a race with rules only it has ...

Posted to The Thinkbox Blog (Weblog) by TESS ALPS on 02 Oct 2009
RE: It's official: online is bigger than TV, ad spend figures show

Carl, the only people the IAB needs to apologise to are the print industry which remains the biggest single advertising sector. As I explain above, TV has never been the biggest medium so we are managing to live with our pain, thanks, whilst also taking some small comfort from the fact that broadcast TV has also increased its share of ...

Posted to Comments on Articles (Forum) by TESS ALPS on 01 Oct 2009
RE: Opinion: web sucker punches TV, but the best is yet to come

Thanks IanC. And I agree with you both, Gareth and Aaron, that there is a fundamental switch going on and that interactive media was under-valued for too long. However, please don't besmirch TV or me in either of those observations. TV is growing too as the world moves away from analogue and we move away from paper and ink. TV's never been ...

Posted to Comments on Articles (Forum) by TESS ALPS on 30 Sep 2009

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RE: Media Week goes online-only under Haymarket restructure

re: Media140: personality and social media – do you need one?

Most irritating things in media. No. 3 in an occasional series: 'Passive'

RE: Your nominations please for Britain's most irritating ads of 2009

RE: X Factor advertisers lose audience to Strictly

re: Internet ad spend overtakes TV - what other competitors are there to this traditionally expensive media?

re: What's the difference between Anton Du Beke's head on a plate and Russell Brand's?

re: A graph that made me laugh

RE: It's official: online is bigger than TV, ad spend figures show

RE: Opinion: web sucker punches TV, but the best is yet to come