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  • Sky Media's MTV ad sales deal is a sign of the times

    It has been noted in these pages several times that everyone is talking to everyone in this distressed economic climate. No deal or partnership, no matter how unlikely, is off the agenda - especially in TV ad sales.   But amid talk of Channel 4 hooking up with Sky or Five, IDS being subsumed in Sky or Viacom as a result of a sale of Virgin ...
    Posted to Steve Barrett (Weblog) by Steve Barrett on 18 Nov 2009

  • Murdoch tries to do a Sky with his online charging

    There must have been some groans at Wapping in May when Rupert Murdoch pronounced that his newspapers would be charging for online content within a year.   Whether that was the News Corporation chairman's plan or not, Alex Ferguson at Manchester United and Tony Blair at Number 10 have shown that revealing self-imposed deadlines ...
    Posted to Steve Barrett (Weblog) by Steve Barrett on 11 Nov 2009

  • RE: Vizeum wins Ikea's £10m UK media work

    Your eyesight is obviously not what it was - there's a bullet at the end of the story explaining yesterday's cock-up and a special bulletin went out first thing this morning with a correction. 'Let he/she who is without sin cast the first stone' Mr/Ms Anonymous...
    Posted to Comments on Articles (Forum) by Steve Barrett on 05 Nov 2009

  • Awards ceremony whets appetite for next year already

    The Media Week Awards night, which took place at a glitzy ceremony at the Grosvenor House Hotel in Mayfair last Thursday, sometimes begs as many questions as answers.   Will the comedian make himself heard above the raucous crowd? Answer: Frankie Boyle kept the room under control for 15 minutes - no mean feat as several entertainers from ...
    Posted to Steve Barrett (Weblog) by Steve Barrett on 03 Nov 2009

  • Product placement works if it’s done properly

    I saw a very silly film at the cinema last night: the Vince Vaughn vehicle Couples Retreat, based on the premise of four American couples who head off on a "dream" holiday that turns out to be not quite what it seems on the surface.   Silly it may have been, but it was also very entertaining - perfect mindless fare for a midweek ...
    Posted to Steve Barrett (Weblog) by Steve Barrett on 29 Oct 2009

  • Agency consortia set their sights on the big COI prize

    Battle lines have been drawn for the biggest ever UK media pitch, for the consolidated COI account, and the three shortlisted bids will spend the next two months preparing for a unique clash.   While the account will struggle to hit the £250m the Government communications agency spent in 2008/09, it is still a massive deal, to be fought out ...
    Posted to Steve Barrett (Weblog) by Steve Barrett on 27 Oct 2009

  • Media pubs are at the centre of a people industry

    "Who drinks where?" might seem a slightly frivolous subject for an article in a business magazine, but it provides a welcome counterpoint to recent features in Media Week on such heavyweight topics as agency remuneration, procurement, out-of-home advertising business models and the recession.   It's good to vary the media diet ...
    Posted to Steve Barrett (Weblog) by Steve Barrett on 20 Oct 2009

  • Risk management and contingency planning will stay

    Yesterday's Bellwether Report, which analyses confidence in marketing budgets for the third quarter of 2009, provided glimmers of hope for a media industry that has endured a battering over the past 12 months.   The IPA's regular quarterly questionnaire of 300 UK-based firms about their planned marketing activities suggests budgets ...
    Posted to Steve Barrett (Weblog) by Steve Barrett on 14 Oct 2009

  • A free Standard may be the first of many frees

    If you re-read Media Week's interview with London Evening Standard proprietor Alexander Lebedev from a few months ago, there were some strong hints that the Russian oligarch was seriously considering taking the Standard fully free.   He referenced a "world trend with the internet and free news­papers to make money from ...
    Posted to Steve Barrett (Weblog) by Steve Barrett on 12 Oct 2009

  • Armstrong faces tough challenge to revitalise AOL

    AOL's $350bn merger with Time Warner in 2000 was a defining moment of the dotcom boom. The image of Steve Case, chief executive of America Online, embracing the chairman and chief executive of Time Warner, Gerald Levin, hit the news headlines of every TV bulletin in the Western world.   Roll forward almost a decade and things have ...
    Posted to Steve Barrett (Weblog) by Steve Barrett on 29 Sep 2009

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