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  • An Age of Openness

    The Jam used to tell us that the bitterest pill was hard to swallow. But as I watch the political landscape here in the UK develop it seems our current and future political leaders no longer feel that holds true.  As the parties set out their respective stalls ahead of next years’ contest, I wonder if ever before an election has been ...
    Posted to Planning Diaries (Weblog) by Richard Mabbott on 08 Oct 2009

  • The Real Thing?

    Coca Cola’s lawyers obviously need a holiday … to Corsica. On a recent trip there I discovered the locals have their very own version of The Real Thing – Corsica Cola - and they haven’t been shy in using the Coke packaging as the inspiration for their own e.g. http://www.fractal-angel.org/photo/img/photo0829.jpg At first I assumed that Coke ...
    Posted to Planning Diaries (Weblog) by Richard Mabbott on 20 Sep 2009

  • U2 Love Blackberry .... and Apple

    I've just seen the new Blackberry ad, "We Love U2". I like it...but it reminded me of something...What was it...of course, the iPod U2 ad!   A mistake? An oversight? No, I can’t believe it’s anything but a conscious effort to take a leaf out of the iPod book of marketing. After all, if you want to emulate them ...
    Posted to Planning Diaries (Weblog) by Richard Mabbott on 30 Jul 2009

  • Wally

    It’s awards season and over the last couple of days I’ve found some time to look through a selection of entrants and winners from both the D&ADs and Cannes Lions.   There are plenty more to look through but I’m currently dothing my cap to a couple of nice uses of outdoor and one barnstormer of an idea that blasts through all channels. ...
    Posted to Planning Diaries (Weblog) by Richard Mabbott on 27 Jun 2009

  • Just A Little Bit Better ....

    I did an interview in Starbucks this morning before work.   “Why Starbucks?” asked Janet when I arrived at work?   Her inferred point was right. I wouldn’t have dreamed of doing it at Costa or that blue place even though it’s a little closer to the tube.   So why Starbucks?   Of course there isn’t a single reason. ...
    Posted to Planning Diaries (Weblog) by Richard Mabbott on 20 May 2009

  • Loyalty and Pigs

    This post might be seen as a blatant plug for one of our client’s products but it genuinely didn’t start as that.   It started with an email this morning – 7.20am - which informed me I had accrued enough Flying Club miles for a free return trip to the US in the Upper Class cabin of Virgin Atlantic.   Now, for those who don’t know, ...
    Posted to Planning Diaries (Weblog) by Richard Mabbott on 27 Apr 2009

  • Brand or Demand?

    How should I spend my communications budget in the current economic climate? Do I continue to invest in brand building activities or slash the lot and spend every dollar I have on demand generating activities driving enquiries and sales? I’m paraphrasing of course but this is a question we have been asked to consider on a number of occasions ...
    Posted to Planning Diaries (Weblog) by Richard Mabbott on 28 Mar 2009

  • Will We Be Green in 2009?

    I mentioned a month or so that we were looking into the relative importance of sustainability, CSR, green and the whole environmental debate for our clients. We were hearing in the media that 2009 will be all about thrift and as such our green consumer values will go out of the window. We wanted to see if this was true. So with this in mind Gyro ...
    Posted to Planning Diaries (Weblog) by Richard Mabbott on 30 Jan 2009

  • Will We Keep Our Social Conscience in 2009?

    This time last year I wasn’t changing nappies, I was in South Africa, rising at 5.00am each morning to go out on an open top 4x4 looking for lions and other hungry residents of Madwike game reserve.   The animal highlight was the sight of a female leopard taking down an antelope, only for three hyenas to effectively mug her of her dinner ...
    Posted to Planning Diaries (Weblog) by Richard Mabbott on 11 Jan 2009

  • Brands are for life. Not just the credit crunch.

     So should we spend our way out of it as Chancellor Darling (and John Maynard Keynes before him) seems to be advocating or should we batten down the hatches and come back when it is all over (as Pete next to me in the office is advocating)?  Personally I am not sure either route is preferable. For one I don’t have any hatches and for two ...
    Posted to Planning Diaries (Weblog) by Richard Mabbott on 02 Dec 2008

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