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  • The passion of innocence vs. the authority of experience

     I have just had an article printed in Mind Tonic magazine and here it is.  Mind Tonic is a creative lifestyle supplement that's floating around the cr8iv bits of London.  It's a really nice little paper, full of insights and interest from all areas of the creative world.  Their blog can be found here: ...
    Posted to Brand New (Weblog) by Louise Kennedy on 04 Nov 2009

  • Community brands

    As social networking continues its growth and appeal in new areas, the idea of community brands is gaining pace.  Traditionally buying into a brand meant that you were part of that community.  You are a  Tesco shopper, a Louis Vuitton advocate etc.  But now thanks to be monumental growth of social networking, communities are ...
    Posted to Brand New (Weblog) by Louise Kennedy on 05 Oct 2009

  • re: Dreaming up ideas

    Because it was the first time it had happened to me.  I am not claiming it to be a revelation in the industry.  I have had ideas on trains and when I'm out shopping, everyone does, I get that that's how it happens (A Technique For Producing Ideas was spot on) The dream thing is simply new to me, and I'm excited about it, that's all. ...
    Posted to Brand New (Weblog) by Louise Kennedy on 17 Sep 2009

  • Dreaming up ideas

    Has anyone ever had a great planning / creative idea in their sleep?  Surely this must happen more often than not! Last night I had an advertising idea in my sleep for something we're pitching on and in this dream I kept shouting to myself 'Wake up! Wake up! Write this down, this is genius!'.  I woke up this morning having ...
    Posted to Brand New (Weblog) by Louise Kennedy on 16 Sep 2009

  • re: Sliding doors and brands

    That's the spirit!
    Posted to Brand New (Weblog) by Louise Kennedy on 08 Sep 2009

  • re: Sliding doors and brands

    I love dresses!  Anyway, I got a cheaper ticket to see Royksopp (the only band I wanted to see there anyway) just the other day.  Win win I think.  I have enough trouble walking through London Bridge twice a day with the fear that I'll bump into him and cause some sort of massive scene!
    Posted to Brand New (Weblog) by Louise Kennedy on 02 Sep 2009

  • Sliding doors and brands

    On Sunday, I made one of those 'sliding doors' decisions.  I could either have gone to Get Loaded In The Park, run the risk of bumping into my ex and starting a whole new *** storm of madness, tears, anger, maybe even reconciliation if he'd gained a brain since the last time we spoke.  This option did run the risk of me ...
    Posted to Brand New (Weblog) by Louise Kennedy on 01 Sep 2009

  • I want to launch my own brand

    After my nut-free nuts idea and experimenting with burning chickpeas on a Saturday night (yes, I know, I should get out more!), I want to launch my own brand.  I was recently toying with the idea of a brand that was actually called 'Little Black' and retailed skirts, dresses, notebooks, pens and briefcases for the serious and sexy ...
    Posted to Brand New (Weblog) by Louise Kennedy on 19 Aug 2009

  • re: Instant branding - blessing or curse?

    I get that for start-ups with no money, this looks like a brilliant deal, something that they'll think is a brand building tool, it's called buildabrand after all.  My concern is that they might think 'Job done!'.  A brand is more than a corporate identity - you can't just have a logo out of nowhere and stick it on stuff (well, you could ...
    Posted to Brand New (Weblog) by Louise Kennedy on 13 Aug 2009

  • Instant branding - blessing or curse?

    Today I've been reading about Build A Brand So this is a site which lets freelancers and start ups create a new brand from scratch from design bits and bobs online to get their businesses and ideas out there.  It's a quick solution, cheaper than a traditional branding agency - and so not an investment.   I find this all ...
    Posted to Brand New (Weblog) by Louise Kennedy on 12 Aug 2009

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