Daniel Yoder,
1- Actually, this is EXACTLY CIOF's business: children's obesity in the World. Have you got any idea what kind of impact the ''choices'' of a World Champion like Phelps will have on kids (and/or parents) that will now have him as a role model?
2 - And if this http://www.cdc.gov/nccdphp/dnpa/obesity/trend/maps/ doesn't scare you, ...