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  • re: The king is dead long live the king?

    Joe, Great post. For an example of how to do it, I think that ITV’s 24 accounts on Twitter, including the very conversational ITVInsider (7,700 followers), is a good role model. http://twitter.com/ITVInsider Picking up on your last point about original online content, our own research into successful Web TV series has found increasing numbers ...
    Posted to Joe Blogs (Weblog) by Colin Donald on 14 Oct 2009

  • RE: Burnham rejects product placement on British TV

    Seems that advertisers seriously interested in trying out PP can still do so with Web TV shows, such as Sofia's Diary. Extending the ban to include them would have been a major reverse for the commercial online TV sector.
    Posted to Comments on Articles (Forum) by Colin Donald on 11 Mar 2009

  • re: Digital Mom

    Elisabeth, And they're also being increasingly targeted by original Web shows, as they often don't have time to watch TV but can fit in a few minutes of on-demand viewing about an entertaining series that's about women like themselves. See, for instance, the UK drama Heart and Soul and the US productions Mom Life and In The Motherhood, the ...
    Posted to Lady Geek (Weblog) by Colin Donald on 09 Feb 2009

  • re: Online video advertising is on the precipice

    Jack, Completely agree how the market has changed dramatically and how it's taking off with increased video viewing, particularly on laptops. We focused on the laptoppers in a Futurescape article last September as the single most important online audience segment, particularly for the youth market, in determining the success of new Web ...
    Posted to IAB blog (Weblog) by Colin Donald on 27 Jan 2009

  • RE: Brands must embrace free online content

    Similarly, Futurescape's research into online television shows that many major brands in America and Britain are already embracing digital and particularly the opportunities afforded by product integration within Web series. Intel and Microsoft will both appear in the forthcoming scifi thriller Gemini Division (now featured in the current issue ...
    Posted to Comments on Articles (Forum) by Colin Donald on 24 Jul 2008

  • RE: Broadcasters in product placement outcry

    There is a clear contradiction in government policy here. The culture secretary wants to maintain the ban on television product placement. He also wants to extend regulation to include Internet video content. Futurescape's research indicates that product integration is a crucial source of funding for Web shows such Endemol’s The Gap Year on ...
    Posted to Comments on Articles (Forum) by Colin Donald on 12 Jun 2008

  • RE: Burnham spurns product placement

    And the unintended consequence is to give a boost to Web shows, where product integration is not regulated and well-established.
    Posted to Comments on Articles (Forum) by Colin Donald on 11 Jun 2008

  • RE: Bebo's Kate Modern comes to an end... for now

    Did audience interactivity kill KateModern? http://tinyurl.com/3po857
    Posted to Comments on Articles (Forum) by Colin Donald on 12 May 2008

  • re: Edelman's innovative new content studio

    From AdAge: ''Edelman Studios [is] a virtual studio that will link emerging talent and professional talent with brands and companies aiming to connect with consumers in new ways.'' With branded content and in particular online television production, Edelman is venturing into a sector where many players are competing to own the client, ...
    Posted to Bloggerati (Weblog) by Colin Donald on 29 Apr 2008

  • re: Stop watching online you're ruining TV damn you

    And at the other end of the spectrum, NBC has decided to premiere its new sci-fi series Gemini Division on television first, for a few episodes, to build awareness for its full online season. All part of the new NBCU / Omnicom deal that’s bringing Intel, Cisco and Microsoft on board as sponsors...
    Posted to Gordon's Republic (Weblog) by Colin Donald on 20 Apr 2008

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