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re: Sleeping out for Crisis

HI Andy - I am a green badge on the morning shift for Crisis at Christmas at the Rough Sleepers centre so may see you around

Posted to Graeme Crossley on fixing Brand Pain (Weblog) by Graeme Crossley on 16 Nov 2009
Why saying ‘sorry’ results in more customers

Its funny, but we are amazed at how many Brands complain about poor customer retention or negative reviews online but when you look into things further, they haven’t actually resolved the issue in question or made any attempts to listen to the customer and make appropriate changes to avoid similar instances happening again. In a recent survey we ...

Posted to Graeme Crossley on fixing Brand Pain (Weblog) by Graeme Crossley on 16 Nov 2009
Sleeping out for Crisis

 This Saturday I will be one of a number of people who will be sleeping rough to raise money and awareness for Crisis – the national homeless charity. If you are homeless or living in hostel accommodation, Christmas can be a lonely and depressing time. For the past 38 years, Crisis Christmas has alleviated that loneliness. It provides ...

Posted to Graeme Crossley on fixing Brand Pain (Weblog) by Graeme Crossley on 10 Nov 2009
RE: Wieden & Kennedy launches 'data jewellery' range

I had to check my calendar to make sure it wasn't April 1st when I read this

Posted to Comments on Articles (Forum) by Graeme Crossley on 09 Nov 2009
Are Marketing Directors scared of the truth?

Marketing Directors who want to understand their customers better should simply spend more time in store, so why don’t they? We often hear many Marketing Directors say “I’d like to do store visits but I haven’t got time”, “I know all I need to know about my customers from my market research”. But that Management Information is at best going to be ...

Posted to Graeme Crossley on fixing Brand Pain (Weblog) by Graeme Crossley on 09 Nov 2009
Consumers show web is King

 With Christmas just around the corner, we are urging retail brands in particular to take stock of the changes happening in the sector and adapt their strategies to take account of the multiple influences that are now affecting consumer purchase decisions, in particular the use of the web as a place to gain insight prior to making a ...

Posted to Graeme Crossley on fixing Brand Pain (Weblog) by Graeme Crossley on 06 Nov 2009
Why Listening Should be your First Social Media Objective

 It is increasingly apparent that brands that have created relationships with influential bloggers have developed powerful and effective advocates, who have helped extend the influence of the brand's marketing activity, often way beyond that possible with more 'traditional' marketing activities. This approach ...

Posted to Graeme Crossley on fixing Brand Pain (Weblog) by Graeme Crossley on 29 Oct 2009
RE: Your nominations please for Britain's most irritating ads of 2009

Has to be "We buy any car" - just thinking about it makes me want to kick something

Posted to Comments on Articles (Forum) by Graeme Crossley on 23 Oct 2009
Is a competitor on the horizon for the Post Office?

There has been much debate in the press regarding the impact of the strikes on the Post Office’s reputation but I wonder how much thought has been given to all the businesses that rely on the PO to deliver on their behalf? Amazon for example, have an exclusive distribution agreement with them and the continued postal delays are having an equally ...

Posted to Graeme Crossley on fixing Brand Pain (Weblog) by Graeme Crossley on 13 Oct 2009
Building Brand Advocacy – too late for Christmas?

Retailers across the country will be now be fully prepared for Christmas trading and many will be working towards 2010. Targets based on last year’s performance will vary. The economy is showing (albeit slow) signs of improvement and initial predictions for the Christmas trading are better than would have been expected 12 months ago. We often ...

Posted to Graeme Crossley on fixing Brand Pain (Weblog) by Graeme Crossley on 08 Oct 2009

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re: Sleeping out for Crisis

Why saying ‘sorry’ results in more customers

Sleeping out for Crisis

RE: Wieden & Kennedy launches 'data jewellery' range

Are Marketing Directors scared of the truth?

Consumers show web is King

Why Listening Should be your First Social Media Objective

RE: Your nominations please for Britain's most irritating ads of 2009

Is a competitor on the horizon for the Post Office?

Building Brand Advocacy – too late for Christmas?