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  • Technology: Is it different for girls?

    I am frustrated. I am bored. I feel patronised. PC World is telling me My World is Pink (it has not been pink since I was 7) and I need a new laptop to match my outfit (it would never even occur to me to match my outfit with my technology). Samsung is asking me “What Colour is my Life?” (hello?) and Dell is telling me that technology is like ...
    Posted to Lady Geek (Weblog) by Belinda Parmar on 17 Nov 2009

  • re: Are Marketing Directors scared of the truth?

    Its a really smarty question and I cannot understand why marketing directors and even their advertising agencies are so far removed from the customer.   Most companies are so detached from reality that they rarely understand how real people consume and engage with their product.
    Posted to Graeme Crossley on fixing Brand Pain (Weblog) by Belinda Parmar on 09 Nov 2009

  • Heroes of The Mobile Screen Conference- Dec 7th

    I'll be speaking at Heroes of the Mobile Screen on Dec 7th at the BFI SouthBank which is taking an in-depth look at what's really going on in the world of mobile. Its going to be a fantastic event with speakers and panelists from across the globe including Doug Richard, serial entrepreneur, from the TV series Dragon's Den.  ...
    Posted to Lady Geek (Weblog) by Belinda Parmar on 06 Nov 2009

  • Technology & Fashion: A match made in heaven or hell?

    Last week Dell hosted an event intended to unite the worlds of fashion and technology bloggers. Their goal was to discuss how technology could be re-positioned as fashion in order to sell it to women. With Microsoft's research highlighting that technology is as important to women as fashion, should tech brands be positioning their ...
    Posted to Lady Geek (Weblog) by Belinda Parmar on 27 Oct 2009

  • Tech Retailers Add No Value

    When was the last time you saw an actual mobile phone on display in a mobile phone store? If you've had the misfortune to wander into one of these places recently you will notice that the walls and shelves of these places are usually covered with "dummy" phones, empty shells in which the screen has been replaced by a sticker. Who ...
    Posted to Lady Geek (Weblog) by Belinda Parmar on 22 Oct 2009

  • Connections

      I have tended not to go to conferences or events in the last year unless I am speaking at them. I used to go with high expectations- hoping to be provoked, dislocated in some way. The reality is that all too often, I was hearing the same old stuff (albeit with a new flickr image) said by the same old people (mostly 40 something men), ...
    Posted to Lady Geek (Weblog) by Belinda Parmar on 08 Oct 2009

  • re: Honest advice for women

    I agree its pleasing to do things yourself.  My point is because of the way tech companies been communicating to us over the last 10 years, that most women (who are not tech literate like you) do not find pleasure in trying to set something up when you have no idea where to start, read a manual which will take time you don't have, or have to ...
    Posted to Lady Geek (Weblog) by Belinda Parmar on 07 Oct 2009

  • Honest advice for women

    I was chatting to a smart single twenty-something about dating. She wants a boyfriend but is too shy to go onto a dating site and feels uncomfortable touting her wares and telling everyone how beautiful she is (interestingly even the most unattractive men do not seem to suffer from this fear). She told me that she'd been using a site called ...
    Posted to Lady Geek (Weblog) by Belinda Parmar on 07 Oct 2009

  • I am not quite good enough

    Like many women of my generation, I thought of myself as not quite good enough for the various powerful positions in politics. Baroness Shirley Williams talks openly on radio 4 about how she and many women always think about themselves as the Deputy...the deputy eduction minister but not the education minister, the deputy prime minister but not ...
    Posted to Lady Geek (Weblog) by Belinda Parmar on 30 Sep 2009

  • re: The Female Economy

    Thanks for your comments Mark. The point is that IT companies audience is no longer exclusively men.  Cisco is an interesting one as they are realising that even from a B2B audience, women as you point out, are more likely to start SMBs.  From a B2C audience, Linksys realise that women control the living room and their new routers are ...
    Posted to Lady Geek (Weblog) by Belinda Parmar on 25 Sep 2009

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