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  • RE: GM asks agencies to cut fees by 20%

    Listening to some of the posts you'd think that Ad agencies have all the answers and if GM had listened they wouldn't be in the position they are in. When they needed to make the decisions, 5-8 years ago, SUV's were making all the profits and I bet the agencies weren't saying you are mad persisiting with this product. I'm sure they were saying ...
    Posted to Comments on Articles (Forum) by Wyndham Lewis on 08 Aug 2008
  • RE: Do magazine adverts really generate web traffic?

    Yes magazine adverts create site traffic.  When we have researched site traffic there is a positive correlation between magazine product placement/PR and advertising and increases in site traffic.  The question you appear to be really asking though is what is the opportunity cost and relative effectiveness of magazines relative to other ...
    Posted to Media Forum (Forum) by Wyndham Lewis on 16 Jan 2008

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