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  • re: The spirit of the law v The letter of the law

    Hi Thomas, I agree absolutely. Take a look at this blog I wrote about De Bono's 'PO' on my other site: www.cstadvertising.com/.../po
    Posted to Dave Trott’s Blog (Weblog) by Dave Trott on 19 Nov 2009

  • re: The spirit of the law v The letter of the law

    A Different Hat, I like both your comments (it must be a campaign). Respondents want to be helpful. So they'll tell you how to make your ads look more like the advertising that they're used to. They'll also help by telling you where you've gone wrong, and it doesn't look like what they've grown accustomed to. I think you put it very well, ...
    Posted to Dave Trott’s Blog (Weblog) by Dave Trott on 18 Nov 2009

  • The spirit of the law v The letter of the law

    When I was a student, I used to make extra money counting the votes at elections. At East Ham Town hall, we were told to only count votes that were clearly marked with an X next to a candidate’s name. Anything else should be counted as a spoiled vote. We should put it aside to be adjudicated by the Town Clerk later. As I was counting, one of ...
    Posted to Dave Trott’s Blog (Weblog) by Dave Trott on 18 Nov 2009

  • re: A slap in the face

    Hi Steve, Do you remember that morning when all the cleaners locked us out of GGT and wouldn't let us in? We'd given a bunch of students The National Front as a project, and we forget to take the ads down. The cleaners came in early, thought we had them as a client so they occupied the agency.
    Posted to Steve Henry's Blog (Weblog) by Dave Trott on 17 Nov 2009

  • re: Semiotics v Reality

    Hi John, Football is always an interesting comparison with what we do. Every football manager has great reasons why his team should have won. 'we had more of the ball', 'we controlled the game', 'we had more shots on goal'. Usually these comments are made post-match by the losing manager to justify a bad result. It's kind of like saying, 'in ...
    Posted to Dave Trott’s Blog (Weblog) by Dave Trott on 17 Nov 2009

  • Semiotics v Reality

    When I first went to Singapore, I went out one morning looking for a local café.   In Singapore, blocks of flats are built on massive concrete stilts with open areas underneath. Children play in these areas. The locals use them to hang their washing out.   But under this particular block some enterprising ...
    Posted to Dave Trott’s Blog (Weblog) by Dave Trott on 16 Nov 2009

  • re: Nobody's Perfect

    The main learning her for me is that Bill Berbach fished "Avis. We try harder" out of Helmut Krone's wastepaper basket. That was the second time he spotted one of Krone's great ideas that Krone couldn't spot himself. So when we're struggling to HAVE a great idea we may be doing the wrong thing. Maybe we should just be trying to SPOT a ...
    Posted to Dave Trott’s Blog (Weblog) by Dave Trott on 12 Nov 2009

  • Nobody's Perfect

    (I was going to rewrite this article, pull bits out, précis it. But it’s actually so good, I think I should just print the whole thing. It’s written by Al Ries who, along with Jack Trout, wrote one of my favourite books ‘Positioning: The Battle For Your Mind”. This article is written in response to a book that was apparently very ...
    Posted to Dave Trott’s Blog (Weblog) by Dave Trott on 11 Nov 2009

  • re: Use your loaf

    Hi Grilla, Yup I agree. And what about Peter Kaye in those John Smith's ads? He didn't exactly turn people off, did it? All drinkers care about is, would this make me and my mates laugh? And does he seem like the kind of bloke I'd like to go for a pint with?
    Posted to Dave Trott’s Blog (Weblog) by Dave Trott on 10 Nov 2009

  • re: Use your loaf

    Hi John, Check out this link to see what two different women thought about 'The Horse Whisperer'. community.brandrepublic.com/.../it-s-a-joke.aspx
    Posted to Dave Trott’s Blog (Weblog) by Dave Trott on 09 Nov 2009

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