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  • Nokia goes to war with Apple!

    Another bite coming from the Finnish giant of mobile phones...  Nokia is suing Apple for allegedly infringing ten of the company's patents in the iPhone... The hot news in more detail will be all over the news so I won't go into details but yet another slash in the mobile phone war for the bid to dominate the world!
    Posted to Tales from the Nordics (Weblog) by Michael Trenerry on 22 Oct 2009

  • Finland - Its your god given right to have broadband!

    Yes, we have Nokia & a hand full of other pretty big tech firms but announced today - that by July 2010, it will be your god given right to have high speed broadband in the comfort of your own home! Yep, we're making having access to broadband a legal right, ensuring that every single one of these lovely Finnish citizens has an Internet ...
    Posted to Tales from the Nordics (Weblog) by Michael Trenerry on 22 Oct 2009

  • Banned from Facebook for 48 Hours!

    No, I wasn’t banned by Facebook, rather I banned myself from Facebook & TV for the past 48 hours – and wow what a difference! Reason for the Ban: Simply put, I felt Facebook & Television where taking up too much time – Yes, they essentially become addictions of everyday life! Even at my ”young” age many people are permanently logged in… ...
    Posted to Tales from the Nordics (Weblog) by Michael Trenerry on 22 Oct 2009

  • re: SPAMBOOK - Is Facebook becoming the next SPAM medium?

    Yes Adam - Very true... I guess many brands have been doing the same thing! Using employees to SPAM Facebook, Bebo, Twitter & other online mediums to market their service/product! If it is aligned with a solid strategy it might have some hope of working but if everybody has "free reign" to do what they wish then one has to doubt the ...
    Posted to Tales from the Nordics (Weblog) by Michael Trenerry on 03 Sep 2009

  • Re: The future of advertising is ONLINE !

    Quite a direct statement and yes, a pretty damn obvious one at that... The question is how will brands succeed? The most interesting thing for me at the moment is how are agencies adhering to this? Here in the Nordics there have been mass lay-offs during the past months in both media / ad agencies. The majority of these lay-offs have been ...
    Posted to Online Advertising (Forum) by Michael Trenerry on 03 Sep 2009

  • ECONOMIC SITUATION - Down or up?

    Seems to change dependant on which company you ask. I have personally seen here in Finland most major ad and media agencies lay-off people. It's very difficult to fire someone here in Finland without real cause & hence in some ways the economy has helped these agencies to go into this process called "cold termination" - which ...
    Posted to Tales from the Nordics (Weblog) by Michael Trenerry on 03 Sep 2009

  • re: SPAMBOOK - Is Facebook becoming the next SPAM medium?

    Agreed! It's not a fad & companies need to understand how "social media" channels will fit within their business model. When we are focused on the digital medium, simple campaigns have made these same mistakes in the past and also seem to continue doing so. --> E.g. - Brand wants a summer campaign, they pull in a media agency, ...
    Posted to Tales from the Nordics (Weblog) by Michael Trenerry on 03 Sep 2009

  • re: SPAMBOOK - Is Facebook becoming the next SPAM medium?

    Agreed Marcie - At an earlier stage many thought it was a Fad... but obviously most have grown out of that and have realized that in most cases it is essential to understand these mediums and how they will benefit your brand - its going to be a very long path for many and shorter for others! But they key stems back to any original marketing ...
    Posted to Tales from the Nordics (Weblog) by Michael Trenerry on 01 Sep 2009

  • re: SPAMBOOK - Is Facebook becoming the next SPAM medium?

    Yes - simply put, many companies just don't have a clear picture of their marketing strategy that fits their business model - in some cases they don't have a clear business model. I've seen Twitter used equally as poorly. There is a fine line between personal promotion or promoting your company and SPAM. We all want to promote ourselves or our ...
    Posted to Tales from the Nordics (Weblog) by Michael Trenerry on 01 Sep 2009

  • SPAMBOOK - Is Facebook becoming the next SPAM medium?

     SPAMBOOK - Is Facebook becoming the next SPAM medium? Facebook... the new giant that has a generation almost attached to it. Generation F some call it! The 70's were "free love", the 80's were "rock", the 90's were "grunge", and now... "Social networks - FACEBOOK". So is this new ...
    Posted to Tales from the Nordics (Weblog) by Michael Trenerry on 01 Sep 2009

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