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  • RE: Terminal 5 chaos - what now?

    Today the customer experience is the brand.  Given what has happened to date there is no point BA running any marketing campaigns until and unless BA/BAA sort out the T5 debacle.  And yes it is clear that T5 has not been designed for the people who are actually flying, it has been designed to benefit BAA.  Most travellers, ...
    Posted to Advertising Forum (Forum) by mazafer iqbal on 01 Apr 2008

  • RE: Ignore the IPA and grow by cutting adspend

    I think that the founder of Geek Squad was quoted as saying  "advertising is the tax that you pay for being unremarkable".  In an always on highly connected viral web2.0 world it strikes me that there may be a large element of truth in what he says if he is referring to traditional message centred one way advertising.  
    Posted to Marketing Forum (Forum) by mazafer iqbal on 28 Mar 2008

  • re: Blogging In Perfect Harmony?

    It is a grand and mistaken assumption that traditional media and the journalists that work in traditional media either get the topic that they are writing about or more importantly have thoroughly researched the topics that they write about. Clearly some do but how many? Is it 20% or is it 80%. Social media and traditional media complement ...
    Posted to DigiTales Blog - Mel Carson (Weblog) by mazafer iqbal on 27 Mar 2008

  • re: Why don't agencies sell problem-solving?

    If agencies are not solving business problems then it is reasonable to assume that either they do not have the necessary skills, the desire or that they are not set up to make money from problem solving. As a consultant who come into digital marketing I find that the business model of consulting companies is set up around problem solving ...
    Posted to The Wethey Forecast (Weblog) by mazafer iqbal on 18 Mar 2008

  • re: Do your customers 'digg' you?

    In any industry / category a small number of players are remarkable for either being very good or very poor, the rest simply do not exist from a customer perspective. Most marketing folks know that and that is why only a few are sufficiently confident to allow customers to 'digg' them.
    Posted to Bloggerati (Weblog) by mazafer iqbal on 10 Mar 2008

  • re: What makes a brand?

    Great point. I would go further and say that what informs a person's view of a brand is the totality of ways that the company and the person interact. In this regards it is not only the direct interactions but also the indirect interactions - what others in our social groups say about their experiences with the company.
    Posted to We Are Social - Advertising 2.0 (Weblog) by mazafer iqbal on 06 Feb 2008

  • re: In defence of the brand monologue

    I have a profound respect for people. I learned early in life that if something is happening it is happening for a reason. So why it the brand/marketing world is not able to come up with inspiring monologues. Perhaps because brands do NOT stand for anything. What do I mean? Brands are primarily owned by large corporates. And large corporates ...
    Posted to We Are Social - Advertising 2.0 (Weblog) by mazafer iqbal on 12 Jul 2007

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