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  • RE: Littlewoods reclaims £25 vouchers spent by users

    This is an outragous decision by Littlewoods, and a PR nightmare! Not only will the 3,000 customers never purchase anything again from Littlewoods, it will seriously damage trust in the brand. The cost to Littlewoods of 3,000 customers claiming a £25 discount is minimal. They should be grateful for the free word-of-mouth publicity generated in ...
    Posted to Comments on Articles (Forum) by Matthew Finch on 26 Oct 2007

  • RE: Daft Punk promotes live album with social networking widget

    With popularity of social networking rife in France, and the UK not far behind, this is an effective approach to engage the audience and promote their new album via work of mouth, at relatively low cost. They have identified the best way to stay at front of mind with consumers is to move into their space, whether it be their facebook page or ...
    Posted to Comments on Articles (Forum) by Matthew Finch on 25 Oct 2007

  • RE: Microsoft takes $240m stake in Facebook

    This is an important move for Microsoft, not only in securing a long term advertising deal (delivering huge revenues) but ensuring they have a place in the world of social networking. Whether placing a value of $25bn on Facebook is truly justified for a company that is currently only turning over $150m and has a user base half that of Myspace, ...
    Posted to Comments on Articles (Forum) by Matthew Finch on 25 Oct 2007

  • RE: Yahoo! launches Panama as 'Search 3.0'

    The ability to publish ads quicker is a welcomed arrival from Yahoo, and the ability to target users geographically is certainly an advantage. I am also looking forward to Yahoo's behavioural targeting tools within search, which they have hinted at on a number of occasions. However, the biggest challenge we still face with Yahoo (as a client ...
    Posted to Comments on Articles (Forum) by Matthew Finch on 03 Jun 2007

  • RE: Action For Ads: Sign our petition

    Matthew Finch Online Sales & Marketing Manager Warner Breaks 
    Posted to Advertising Forum (Forum) by Matthew Finch on 07 Apr 2007

  • re: Diversify or integrate - search agencies have a big challenge

    I feel I can add a useful viewpoint from a client perspective. I have felt for sometime that working with specialist agencies within each of their fields, such as search, affiliates, email, TV and direct mail allows each party to focus on their core area and for the client to receive the maximum output. However, the challenge is in delivering ...
    Posted to Digg This (Weblog) by Matthew Finch on 07 Apr 2007

  • RE: Strongbow ad to premiere on YouTube prior to TV push

    A great way to reach the target market of users who are increasingly using the internet more and watching TV less. Whether it will generate any additional benefit is debatable, time will only tell, but the fact that 6 people have already left comments on YouTube shows at least it does engage advocates of the brand.
    Posted to Comments on Articles (Forum) by Matthew Finch on 19 Mar 2007

  • RE: Travelodge launches e-commerce drive

    Reading a number of articles within travel industry publications, there seems to be a significant shift of hotel chains moving to the model or the best rates available earlier. With demand for hotel beds in some parts of the world reaching an all time high, including London, the model allows companies to flex their rate to meet demand, in turn ...
    Posted to Comments on Articles (Forum) by Matthew Finch on 11 Mar 2007

  • re: Why would you bother?

    Firstly, from the current 3 posts, I hope you don’t have to be called ‘John’ to contribute to this discussion! I had an interesting debate with a colleague on whether today's world of blogging and user interactively will create a world of bedroom authors and publishers, but no actual consumers. With everyone appearing to be actively ...
    Posted to Digg This (Weblog) by Matthew Finch on 11 Mar 2007

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