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RE: 3M launches service to predict visual impact of creative work

It's no replacement for real audience research. The 3M VAS accuracy figure of 80% might be fine if it's cheap as chips, but I think there's a limited market willing to accept a 1-in-5 failure rate.

Posted to Comments on Articles (Forum) by Dylan Mouratsing on 18 Nov 2009
RE: TV is ad medium with most impact says survey

In other news, Widget seller advocates use of Widgets: Far better than Gizmos, Gadgets and Doodads. Sheesh...

Posted to Comments on Articles (Forum) by Dylan Mouratsing on 19 Aug 2009
RE: TV talent show to find star for Jade Goody musical

Competition to scream "kebab" in a mockney accent? Surely they can't string that out into a whole series.

Posted to Comments on Articles (Forum) by Dylan Mouratsing on 24 Apr 2009
RE: BBC fears backlash over 'expensive' ad

Surely it's more of a waste to commission an ad and not air it? Agree they probably don't need a top-flight agency doing elaborate ads when they are already hitting their targets and budgets are at risk.

Posted to Comments on Articles (Forum) by Dylan Mouratsing on 02 Apr 2009
Re: What will be the next zeitgeist word for brands to seize?

 The most striking change to me in the last 9 months is the way advertisers are suddenly trampling one another to prove their eco-friendliness as a core value of their brand. http://www.wipo.int/wipo_magazine/en/2008/02/article_0003.html In terms of zeitgeist, this seems to be embodied by the colour blue enjoying more prominence (blue ...

Posted to Marketing Forum (Forum) by Dylan Mouratsing on 04 Jul 2008
re: Anti-Facebook viral anthem to take web by storm

Looks like they're demoting the kind of Apps that this viral's talking about - interesting to see whether this vid gains traction or if they're too late: http://developers.facebook.com/news.php?blog=1&story=87 http://developers.facebook.com/news.php?blog=1&story=86

Posted to Gordon's Republic (Weblog) by Dylan Mouratsing on 28 Feb 2008
RE: RE: What's the point of Channel 4?

Skins. Dispatches. Britz.  I think they're doing OK...

Posted to Media Forum (Forum) by Dylan Mouratsing on 31 Oct 2007
RE: RE: Campaign i-Q: Does it matter if Fallon ripped off the Sony Bravia Play-Doh ad?

Exactly - there's a difference between being inspired by someone else's efforts, and lifting them wholesale for massive profit.

Posted to Advertising Forum (Forum) by Dylan Mouratsing on 12 Oct 2007
RE: Campaign i-Q: What's adland's biggest cliche?

During my media owner days, it seemed every brief demanded a "media first", as if these were in abundant supply!

Posted to Advertising Forum (Forum) by Dylan Mouratsing on 29 Aug 2007
re: Ah Seoul

Something quite disconcerting about putting a tank full of water and 240 volts next to my nether regions - think I'll stick to good old plain white ceramic...

Posted to Singapore Slings - Cultural Media Learnings of Asia Pacific for Make Benefit Glorious Nation of Great Britain (Weblog) by Dylan Mouratsing on 29 Aug 2007

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RE: 3M launches service to predict visual impact of creative work

RE: TV is ad medium with most impact says survey

RE: TV talent show to find star for Jade Goody musical

RE: BBC fears backlash over 'expensive' ad

Re: What will be the next zeitgeist word for brands to seize?

re: Anti-Facebook viral anthem to take web by storm

RE: RE: What's the point of Channel 4?

RE: RE: Campaign i-Q: Does it matter if Fallon ripped off the Sony Bravia Play-Doh ad?

RE: Campaign i-Q: What's adland's biggest cliche?

re: Ah Seoul