Blogs & Forums - Brand Republic

Jobs

Search Community More Search Options

re: Digital Is What Digital Does

Digital is OTS with a built in response function. It's what people do. But as ever the key question is to know why they choose to do that and not something else. And people have been losing the paid news paper habit  to TV  and radio for years whcih is why editorially daily papers are about comment and entertainment and not about the ...

Posted to DigiTales Blog - Mel Carson (Weblog) by Vic Davies on 02 Jul 2008
RE: Project Kangaroo set to offer targeted ads

If this is really going to take off( and I hope it does) then the media agencies and TV companies have to put pressure on BT and other broadband providers to allow users cheaper or unlimited capacity to feed demand.

Posted to Comments on Articles (Forum) by Vic Davies on 26 Mar 2008
RE: The senselessness of Thinkbox!...

Does Thinkbox's research really do this ? No, what it does show is that communication is complex  and adds to countless other research projects  that show that the link between  communication and purchase is not just at 'the click of a button'. Lots of search clicks are behavioural , what ...

Posted to Media Forum (Forum) by Vic Davies on 28 Jan 2008

Page 1 of 1 (3 items)