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re: Mixed report from Twickenham: England & O2 have an off day, Nike raise a smile, while Investec's sponsorship activation is just odd

As soon as the guy next to me saw the Nike logo he ripped up the card and shouted a number of unrepeatable obscenities - the gist of which was don't get loyal fans who have paid good money to advertise for one of your sponsors ! I guess that Nike paid for the "stunt" but in the spirit of transparency the card should have told people of ...

Posted to Ed Kemp on Sports Marketing (Weblog) by Andrew Roberts on 17 Nov 2009
Burn after Tweeting

There was a lot of furore this weekend when in a moment of doubt and introspection Stephen Fry self proclaimed "British Actor, Writer, Lord of Dance, Prince of Swimwear & Blogger" threatened to walk away from Twitter because of "aggression and unkindness". this was followed by Katie Price who broke down in ...

Posted to New Agency Model (Weblog) by Andrew Roberts on 03 Nov 2009
re: Is that all we do, sell stuff?

I remember watching the end of the last series of Mad Men when the aforementioned Don Draper professed  "I sell products not advertising" and thinking how different those times were when advertising was the only real channel available - now products have to consider every touchpoint and appropriate messaging therein - maybe this is ...

Posted to Dave Trott’s Blog (Weblog) by Andrew Roberts on 13 Oct 2009
RE: TalkTalk courts controversy with £100k stunt involving ex-pickpocketers

http://mumbrella.com.au/has-hamish-andys-put-pocketing-stunt-been-stolen-from-them-8824 Copycat ?

Posted to Comments on Articles (Forum) by Andrew Roberts on 24 Aug 2009
What is the fastest growing company in the World?

Starbucks ? Tata ? "Some Chinese or Indian tech company" - these were the results of the straw poll I conducted in the office this morning,   According to Fortune BlackBerry-maker Research In Motion (RIM) is the World’s fastest-growing company, apparently the Canadian firm recorded average yearly revenue growth of ...

Posted to New Agency Model (Weblog) by Andrew Roberts on 19 Aug 2009
RE: Watch the 2009 Marketing Industry Triathlon video by Eurosport

not sure if it my browser \(or stupidity) but I can't see any video ?

Posted to Comments on Articles (Forum) by Andrew Roberts on 04 Aug 2009
Don't hate the player, hate the game.....

I have waited for months now to write a post with that title and when I saw a campaign that Nissan ran recently I found the perfect excuse. In short to promote their new car, the Cube in their words "they avoided the usual mainstream quadrangle of TV, radio, print and billboard to trumpet their car launch" and instead used ...

Posted to New Agency Model (Weblog) by Andrew Roberts on 14 Jul 2009
re: The trouble with ad agency Twitter advice

A lot like companies that try and sell a social media strategy to Clients but don't even keep their own blog up to date (assuming they have one in the first place ) - is this hypocrisy or simply  "do as I say not as I do" ?

Posted to Gordon's Republic (Weblog) by Andrew Roberts on 07 Jul 2009
How much do your friends mean to you...and to others ?

The latest edition of Business Week carries a fascinating article about the value of friendships not only to us but also to companies how by analysing the closeness of friendships and associated behaviour a great deal of useful information can be gleaned about that person and the opportunty they represent.   One part that particularly ...

Posted to New Agency Model (Weblog) by Andrew Roberts on 28 May 2009
How to get a job in a recession

In a brilliant homage to Burt Reynolds' 1972 Cosmopolitan front cover Lawson Clarke has used a hugely fun way to find himself a new job  at http://www.malecopywriter.com/ As he says: Hello, I'm Lawson Clarke. Am I serious? Yes, I am very serious. I'm also a copywriter. I worked at Arnold for four years. Before that I worked at ...

Posted to New Agency Model (Weblog) by Andrew Roberts on 05 May 2009

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re: Mixed report from Twickenham: England & O2 have an off day, Nike raise a smile, while Investec's sponsorship activation is just odd

Burn after Tweeting

re: Is that all we do, sell stuff?

RE: TalkTalk courts controversy with £100k stunt involving ex-pickpocketers

What is the fastest growing company in the World?

RE: Watch the 2009 Marketing Industry Triathlon video by Eurosport

Don't hate the player, hate the game.....

re: The trouble with ad agency Twitter advice

How much do your friends mean to you...and to others ?

How to get a job in a recession