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RE: Marks & Spencer describes its journey from corporate social responsibility to sustainability

I'd like to think many brands/retailers are committing to environmentally sound initiatives and practices for more than pure bottom line as opposed to more laudable triple bottom line reasons. But the realities are few and far between. Sadly, from personal experience, I have found too many managers \(at least at mid, gatekeeper level) exist ...

Posted to Comments on Articles (Forum) by Peter Martin on 27 Oct 2009
RE: B&Q chief launches tirade against government Act on CO2 ad

He's bang on. They are only talking to a narrow demographic that a very narrow-minded bunch feel comfortable with. All urban 'Prius person' vs. the vast national majority spread that is 'Fiesta family'. And it's insulting to figure the latter don't care about their kids' futures or have an interest in the various arguments still being had ...

Posted to Comments on Articles (Forum) by Peter Martin on 27 Oct 2009
RE: Coca-Cola shortlists agencies for corporate social responsibility task

With luck, the consumer might learn of some exciting news of more tangible, end-benefit \(to pocket as well as planet) aspects too. CSR can be a tad lacking in audience excitement otherwise.

Posted to Comments on Articles (Forum) by Peter Martin on 23 Oct 2009
RE: John Lewis and Dixons in spat over ad

I am in the market for a Mac, which both offer \(Dixons are PC world, right). The price diff across the whole Mac firmament is about £2. So I am looking at added value, mainly on after-sales/guarantees. Frankly I can read the specs no probs. Hence the choices between the two after home delivery are pertinent, key... and interesting. Not too fussed ...

Posted to Comments on Articles (Forum) by Peter Martin on 21 Sep 2009
re: Oh no - not James Caan too

Cruel, and kind. Now that is a perfect fit. I think I read somewhere that there is equity involved in money supermarket. And it is doing... less well.

Posted to Jeremy Lee on Media (Weblog) by Peter Martin on 12 Aug 2009
re: What the fashion industry can teach us about advertising awards - and it isn't pleasant.

"you should think before hiring any team which has been working for a few years and yet has never won any awards at all" I tended to hire indviduals with books that showed they could create great, selling work... awards or not, real or not (though an ability to show you could deal with the 'process' was a reassurance). And my agency's ...

Posted to Rory Sutherland's Blog (Weblog) by Peter Martin on 12 Aug 2009
RE: Online retailer sets up design a sex toy competition

I had heard of sex sells, but this is a new twist. But... I might grow to like it:) However as my preferred design medium is reused materials, must just be careful of splinters.

Posted to Comments on Articles (Forum) by Peter Martin on 22 Jul 2009
re: Blogs are big business…just not here

That's a darn shame (and I don't just mean as a fellow blogger looking at the shadow of a caped dude with a scythe outside). I hope it won't affect the lady who blogs on tech and enviro stuff in the Telegraph; I like her columns. And I recall her being cited as a Shiny founder.

Posted to Gordon's Republic (Weblog) by Peter Martin on 22 Jul 2009
re: What sort of marketing are you doing today?

ps: ta for asking in more ways than one!

Posted to Reinventing marketing (Weblog) by Peter Martin on 13 Jul 2009
re: What sort of marketing are you doing today?

Don't know if it counts, but I have been scoping the enviro articles and blogs of the MSM  (BBC through Guardian and Indy) to more niche...Packaging News!... trying to change what consumers and orgs might do in the world of green, especially via http://www.Junkk.com. Oh, and here too, in case an ad/marketing type person may stumble across it ...

Posted to Reinventing marketing (Weblog) by Peter Martin on 13 Jul 2009

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RE: Marks & Spencer describes its journey from corporate social responsibility to sustainability

RE: B&Q chief launches tirade against government Act on CO2 ad

RE: Coca-Cola shortlists agencies for corporate social responsibility task

RE: John Lewis and Dixons in spat over ad

re: Oh no - not James Caan too

re: What the fashion industry can teach us about advertising awards - and it isn't pleasant.

RE: Online retailer sets up design a sex toy competition

re: Blogs are big business…just not here

re: What sort of marketing are you doing today?

re: What sort of marketing are you doing today?