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  • RE: Fox abandons experiment to air fewer ads

    The current advertising market is in meltdown... ... with audiences disappearing, TV rates plummeting and clients cutting already slender budgets. Perhaps we should be rejoicing that the days of hype and excess are finally over. And there is nothing...repeat...NOTHING the media companies nor advertising agencies can do about it! The advertising ...
    Posted to Comments on Articles (Forum) by Paul Ashby on 15 May 2009

  • Re: The attraction of The Internet and Social Media like Twitter ...

     mjam, I have come lately, being an older than you ad man,to accept that the Internet is a most exciting medium, some aspect of it works and others don't, I have been developing networking on twitter and frankly I feel that it is losing its' appeal, however there are far deeper problems for the marketing community, these ...
    Posted to Digital Forum (Forum) by Paul Ashby on 30 Apr 2009

  • Re: Task no 1. For business: Reinvent Advertising & Marketing!

     Thanks for the response and you have raised a very interesting point.   And this is the fact that, in my opinion,creativity will be the death of advertising agencies in the near future, the quest for creativity has led ad agencies up the wrong path.  Again, in my opinion, creativity is NOT the criterian for the success, or ...
    Posted to Ads (Forum) by Paul Ashby on 25 Apr 2009

  • Re: The suits come to Social Media. Now that’s the kiss of death!

     Do your lips move when you read? Have the courage of your convictions and give a name together with a photograph!
    Posted to Social Media (Forum) by Paul Ashby on 22 Apr 2009

  • The attraction of The Internet and Social Media like Twitter ...

    is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive Communication, properly executed, ...
    Posted to Digital Forum (Forum) by Paul Ashby on 22 Apr 2009

  • Task no 1. For business: Reinvent Advertising & Marketing!

    Hopefully lessons will been learnt from the financial crisis, do not try to rebuild business on the principle that Marketing & Advertising are always right! The words "60% of all advertising, globally is wasted" were splashed yesterday across the marketing papers. This kind of unanimity in the trade press is not coincidental.  ...
    Posted to Ads (Forum) by Paul Ashby on 20 Apr 2009

  • What’s in a name? A rose smells just as sweet under another name!

    What is the perverse attraction of the Internet?   Why do advertising and marketing people insist in discussing aspects of the Internet endlessly? Because it is all totally meaningless! Not only are we trapped in the worst recession in living memory. But behind all this lurks a horror even more shocking; the entire ...
    Posted to Social Media (Forum) by Paul Ashby on 17 Apr 2009

  • Re: Just what is the problem with Social Media?

     Hi  Karl, upon re-reading your post I thought that we should perhaps  have a "conversation" as I feel that we might have areas of mutual self-interest to explore.  I'll start the ball rolling by including my email address here: paul.ashby@yahoo.com  I really look forward to "talking" with ...
    Posted to Online Advertising (Forum) by Paul Ashby on 15 Apr 2009

  • Re: Just what is the problem with Social Media?

     Karl thank you for responding, I really feel that this subject needs to be discussed, I now see that Unilever is coming over to the side of "Social Media", obviously some glib fancy talking New Media guy has done a hell of a  selling job...based on NOTHING! The suits come to Social Media.  Now that’s the kiss of ...
    Posted to Online Advertising (Forum) by Paul Ashby on 15 Apr 2009

  • The suits come to Social Media. Now that’s the kiss of death!

    Advertising Agencies, having all but destroyed a perfectly good Old Media are set to do the same with Social Media! In the fickle world of online chatter, yesterday’s achingly fashionable meeting points are rapidly acquiring the appearance of the Royal Bank of Scotland’s’ headquarters. Already Twitter, becoming bogged down with fake PR tweets as ...
    Posted to Social Media (Forum) by Paul Ashby on 15 Apr 2009

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