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  • Phelps will not go to pot

    Open the big book of celebrity endorsement scandals, it's time to make another entry. Swimming star Michael Phelps was just having a bit of fun last November while visiting his girlfriend at the University of South Carolina when, along with all the shots and beer he consumed at a house party that week-end, he also had a toke on a bong that was ...
    Posted to Ritson on Brand (Weblog) by Mark Ritson on 13 Feb 2009

  • Behave like a rat and prosper

    I have just started working with a new client and we have just completed the Day One briefing. This is the moment after all the non-disclosure agreements have been signed when you get a full and frank overview of the company, its brands and strategies. My client is in awesome shape. It has five key brands and I spent the day learning about each ...
    Posted to Ritson on Brand (Weblog) by Mark Ritson on 18 Apr 2008

  • RE: Guinness 'tipping point' by Abbott Mead Vickers BBDO

    It's shit guys.
    Posted to Comments on Creatives (Forum) by Mark Ritson on 12 Nov 2007

  • No miniskirts? But hotpants were OK...

    It was a blazing hot day when 23-year-old student and part-time waitress Kyla Ebbert left her San Diego campus for the airport. She had a doctor's appointment in nearby Tucson and had a flight reservation with Southwest Airlines.Ebbert handed her stub to the flight attendant and took her seat. But as the crew started the safety announcements ...
    Posted to Ritson on Brand (Weblog) by Mark Ritson on 25 Sep 2007

  • Northern Rock has eroded its equity

    It's A Wonderful Life is one of the greatest movies ever made. In a pivotal scene, the hero George Bailey, faces a run on his family bank from worried investors convinced they are about to lose their savings. By making an impassioned speech about community and trust, Bailey persuades most of his panicked customers to believe in the bank and ...
    Posted to Ritson on Brand (Weblog) by Mark Ritson on 18 Sep 2007

  • Simple, a bit sloppy, but not stupid

    If you are a good marketer you've already heard of the Net Promoter Score (NPS). If you are a very good one, you know what your NPS is. If you have no idea what I am talking about, read the definition at the bottom, and then meet me at paragraph two. NPS is a rather bold little calculation. Its inventor, Fred Reichheld, argues that a single ...
    Posted to Ritson on Brand (Weblog) by Mark Ritson on 04 Sep 2007

  • iPhone orgy enlivens stale industry

    The iPhone has arrived. Friday's scenes of frenzied shoppers in Apple stores across the US spoke volumes about Apple's ability to confound the sceptics and create excitement in the otherwise predictable world of consumer electronics.Only a fool would question Apple's ability to launch products successfully. Nobody does it better. But, ...
    Posted to Ritson on Brand (Weblog) by Mark Ritson on 04 Jul 2007

  • Big Mac or Coke: who's got it right?

    A Big Mac and Coke. Two stellar brands of the 80s that seemed locked in each other's orbit, linked by simple usage occasion, power-brand status and shared origins in US consumer culture. The two brands even supported each other, with McDonald's selling only Coke drinks brands in its restaurants since 1955. But being the world's ...
    Posted to Ritson on Brand (Weblog) by Mark Ritson on 30 May 2007

  • Brand Lost in Private Equity Haste

    The trade unions hate them. Investors love them. The German Government refers to them as "heuschrecken" or locusts. The Economist describes them as a “superior model of capitalism”. They own big brands like Iceland, Kwik Fit and United Biscuits and they may soon get their hands on even bigger ones like ...
    Posted to Ritson on Brand (Weblog) by Mark Ritson on 14 Mar 2007

  • PE starts to PR before things get FUBAR

    With government and union antagonism growing the private equity funds, traditionally a silent industry, are on the PR offensive. Private equity firms try to buff image in Europe By Julia Werdigier Monday, March 5, 2007 LONDON: European private equity firms are trying to rescue their reputation. Under attack by politicians who called them ...
    Posted to Ritson on Brand (Weblog) by Mark Ritson on 12 Mar 2007

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