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  • re: Some things you just need to get right

    When the world is run by accountants, the idea of outsourcing customer service functions to lower-cost economies looks like a stroke of genius. As we've seen in the past year, accountants and their ilk aren't very good at running the world. Everytime I get plugged into 'Dave' in Mumbai I get that sinking feeling. Of course, I feel bad for 'Dave' ...
    Posted to Alan Munro's Blog (Weblog) by Alan Munro on 27 Jul 2009

  • re: Some things you just need to get right

    I got a shrug and an apology from the guy at the post office this morning. It's not his fault - but, if I was him, I'd be getting it fixed.
    Posted to Alan Munro's Blog (Weblog) by Alan Munro on 08 Jul 2009

  • re: How things work these days

    Gotnoteef, I'm looking forward to seeing your tweets. Kevin, I do take the point about much of the nonsense that gets posted on Twitter. I think the personal stuff is fine to an extent because it gives you a little insight into each individual. On the 'useful' side, I do pick up a lot of information from the people I follow and for brands, I can ...
    Posted to Alan Munro's Blog (Weblog) by Alan Munro on 07 Jul 2009

  • Some things you just need to get right

    Today at 1pm, I went to collect the Euros that I'd ordered using the Post Office's Travel Money service. The online experience had all gone very smoothly, I got a decent enough exchange rate and the service guaranteed to have my money round the corner at my local post office by 1pm the next day.   Yes, you've guessed it, when I ...
    Posted to Alan Munro's Blog (Weblog) by Alan Munro on 07 Jul 2009

  • re: How things work these days

    Interesting you mention Whyte & Mackay, Kate. I used to work on their account years ago and they could not have been more old fashioned. Having said that, I've started following Richard Paterson (their master blender) @the_nose on Twitter and he is going for it big time on Twitter with all his usual style. To me, he's a fine example of how big ...
    Posted to Alan Munro's Blog (Weblog) by Alan Munro on 06 Jul 2009

  • re: How things work these days

    I think brands can successfully use social media but they will have to work very hard at it and they'll need very different skills than have served them in the past. And I do think that people have time to engage with the people and brands that interest them or that they find useful. I look at my own usage of Twitter and I pick up a lot of ...
    Posted to Alan Munro's Blog (Weblog) by Alan Munro on 06 Jul 2009

  • How things work these days

    On Tuesday afternoon I received an email out of the blue from a member of the Brand Republic online community saying that she’d read my blog and thought I would like to read (and possibly review) a book called Soul Traders by Jonathan Gabay. It’s sub-titled ‘How honest people lost out to hard sell’ and my new chum, Fiona, went on to say that ...
    Posted to Alan Munro's Blog (Weblog) by Alan Munro on 03 Jul 2009

  • RE: Twitter approached by eager investors

    While I was one of the early doubters of the venture capitalists who paid a substantial sum for Twitter's first round of funding, as the Twitter story comes together, there seems to be a feeling that a strong revenue model must emerge at some point soon. Twitter is already a phenomenally useful tool and realtime search has great potential. I ...
    Posted to Comments on Articles (Forum) by Alan Munro on 23 Mar 2009

  • Loving new realtime for hating you big time

    This week I took my first forays into Twitter’s realtime search function. Just lob in a search term and see what the world (or at least those on Twitter) have to say about the subject. Fascinating. As a marketer, I’m drooling at the prospect of how this could develop in the future – and at the impact it could have on companies and ...
    Posted to Alan Munro's Blog (Weblog) by Alan Munro on 06 Mar 2009

  • re: The joy(lessness) of random sex ads

    That's good old fashioned 'push' advertising for you. Is there any difference (apart from the content) between this and the dross that you watch between programmes on commercial TV or see in the printed media or stumble across online? The crass vulgarity of the Pabo ads is just a distraction. The real issue is that we're all just becoming less ...
    Posted to Gordon's Republic (Weblog) by Alan Munro on 04 Mar 2009

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