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Re: Did Gorilla Ad Work?

Andy Knell hits the nail. It is impossible to say without knowing the objectives of the campaign, but such fun to speculate. So my guess is that it was increasing sale of CDM as a flagship brand. Therefore, based on the TNS data at face value, it had limited success. But then Charlie Robertson is very right in pointing out the other ...

Posted to Advertising Forum (Forum) by Rod Meborn-Hubbard on 05 Nov 2008
re: British Gas are a disgrace

Well, I agree, but maybe the issue is a whole lot bigger than DM. Hubbard's Cupboard doesn't even have a gas supply yet has been repeatedly billed by BG. An eventual letter to the Top Dog ic Complaints still hasn't got a reply. Not even a little sorry. There's a computer in charge, obviously. Customer first marketing in some large companies now ...

Posted to B2B 101 (Weblog) by Rod Meborn-Hubbard on 28 Oct 2008
RE: Gorilla ad works its magic on sales of Cadbury bars

Dear, oh dear. A 5% revenue growth for a company with such a diverse brand portfolio can't be attributed to one ad as much as one ad can't be held responsible for sales whilst off air. Jennifer Whitehead should do herself and Haymarket a favour. Even Cadbury and Fallon might be embarrassed about this pap.

Posted to Comments on Articles (Forum) by Rod Meborn-Hubbard on 19 Feb 2008

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