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  • re: Is the ad industry about to sink without trace?

    Chris clearly had a rollicking time on the ocean wave (well... anchored off Guernsey). But he forgot to answer his question. 'Will the ad industry sink without trace?' And also the one about WPP collapsing like a pack of cards.  My basic belief is that as long as capitalism survives, so will advertising. WPP and the other groups will be more ...
    Posted to Arnold on ethical marketing (Weblog) by David Wethey on 30 Sep 2008

  • POGOF - THE NEW PITCH SENSATION

    To celebrate the new blog-friendly Brand Republic I can exclusively reveal that we are making our contribution to the struggle with global warming, oil price rises and hyper-inflation. To cut the cost of pitches we are offering advertisers the chance to join together in a banded pack: POGOF (pitch one, get one free). Each POGOF pitch will ...
    Posted to The Wethey Forecast (Weblog) by David Wethey on 26 Jun 2008

  • 4GET EMAIL. USE TXT

    Have u noticed that people don't reply to emails any more? But no-one's 2 busy 2 answer their mobile. Txt & they always tb, however impt they are. No point in grammar & syntax. Let's blog in txtspk from now on. Cul8r
    Posted to The Wethey Forecast (Weblog) by David Wethey on 25 Jun 2008

  • You can’t stop at Thought-Showers

    Tunbridge Wells council have banned the term ‘brainstorm' for think tanks in the gentle Kentish spa. ‘Thought-Showers' is regarded as less offensive to people who are mentally ill. (You couldn't write this stuff, much less marvel how much brainstorming ever happened in the town.) But why stop there? We use lots of potentially ...
    Posted to The Wethey Forecast (Weblog) by David Wethey on 24 Jun 2008

  • Please Jaqui don't save blogs on your new database

    Can you imagine having to file a job lot of George's rants or Rory's whimsy - or even my whinges about dear Gordon and his cabinet of nannies.It's obviously a great idea for the Home Office to hoover up every phone call, email, text and visit to the internet. (Except that this lot couldn't hang on to a winning lottery ticket.) But ...
    Posted to The Wethey Forecast (Weblog) by David Wethey on 20 May 2008

  • Why do agencies wait for briefs?

    Ever wondered why agencies aren’t as creative as they should be? Ever stopped to think why an agency can produce dull work and then make a fantastic pitch? Ever been really impressed by a start-up?It’s not difficult. The client brief / agency response / client feedback scenario is not inspiring – and can lead to a really tedious ...
    Posted to The Wethey Forecast (Weblog) by David Wethey on 25 Mar 2008

  • Why don't agencies sell problem-solving?

    Big ideas. 360º. Red hot service in 47 markets. Digital at the heart of the agency. A complete campaign ready-to-run within 6 weeks of the pitch. A saving of 20% on what you are paying now. We’ll create a completely new agency for you. Try our Brand Orgasm proprietary tool.………………There’s a ...
    Posted to The Wethey Forecast (Weblog) by David Wethey on 17 Mar 2008

  • Why should anyone launch a 1000 strong house agency?

    So the 'DaVinci' agency commissioned by Dell from WPP is behind schedule and still lacking a CEO. You have to ask yourself why - given the history of in-house agencies - WPP should feel the need to start a monster shop dedicated to Dell, when they already have more than 2000 operating companies in over 100 countries. Also ...
    Posted to The Wethey Forecast (Weblog) by David Wethey on 12 Mar 2008

  • Blame the Blackberry and malingering sickie throwers

    Are you one of the unfortunates who caught this year’s vicious flu bug? Did you have a high temperature and a horrible cough? Was it hard to sleep? Did you find it impossible to concentrate on your work? Was it even difficult to read a newspaper or a book? Did you in the end decide to go the doctor, get some antibiotics and take to your ...
    Posted to The Wethey Forecast (Weblog) by David Wethey on 14 Feb 2008

  • Why the Diana inquest shames us all

    We have all had to accept restictions on free speech. Nowhere more obviously than in marketingville and adland, where we must observe all manner of limitations on how we promote brands, as well as having to provide consumers with information that may well put them off. Ads used to have to be ‘honest, decent and true’. Now that’s ...
    Posted to The Wethey Forecast (Weblog) by David Wethey on 16 Jan 2008

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