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  • RE: Twitter mostly 'pointless babble' says study

    Can't Brand Republic do something about the comments on its stories? They're nearly all pointless babble.
    Posted to Comments on Articles (Forum) by Philip Buxton on 13 Aug 2009

  • RE: Virgin Group unveils social networking-style portal

    A link might be an idea! http://www.virgin.com
    Posted to Comments on Articles (Forum) by Philip Buxton on 12 Aug 2009

  • Vodafone-Twitter deal is a teen winner

    It was only yesterday that I tweeted ‘Need a phone that handles Twitter better. iPhone or G1?’ The answer, as it happens, was G1 hardware with iPhone software, which is not much good. But, interestingly, what I didn’t think to ask was which network handles Twitter best. For Vodafone obviously thinks that being the one that does is the latest tiny ...
    Posted to Mobile Matters (Weblog) by Philip Buxton on 27 Mar 2009

  • re: Mobile search needs advertisers

    Yep, strange given how fast they were onto the web. Thing is Google surpassed them so quickly there I wonder if they have enough money to invest in anything new (though this is of course what they should be doing) - particularly through classifieds-focused media owner-partnerships?
    Posted to Mobile Matters (Weblog) by Philip Buxton on 26 Feb 2009

  • Mobile search needs advertisers

    If there’s one major hope for mobile as an ad channel during the recession, it’s mobile search. But the signs there so far are not particularly encouraging. The thought was that switching on AdWords for mobile, which Google launched a while back (followed by AdSense a couple of weeks ago), would be an easy way to test the mobile ‘channel’, ...
    Posted to Mobile Matters (Weblog) by Philip Buxton on 25 Feb 2009

  • In the end, you could always call

    There is a risk when talking about media and mobile phones to forget their most useful function. On my HTC Touch Dual, one might consider that to be Ballbreaker, the hopelessly addictive game that comes as standard. But, there is also of course the ability to call someone. Certain people might also suggest texting since, though it can take them ...
    Posted to Mobile Matters (Weblog) by Philip Buxton on 03 Feb 2009

  • New mobile FT site goes back to basics

    The FT has scored an editorial hit with its new mobile site, but what does the commercial side of the business make of it? The FT’s Rob Grimshaw is right, FT users really could do with a quick way of checking the latest FT news and stock prices on the go (and on, specifically, their Blackberrys and iPhones). And the site delivers. Clean, simple, ...
    Posted to Mobile Matters (Weblog) by Philip Buxton on 28 Jan 2009

  • Brand v response - the false debate

    A very interesting piece in Ad Age earlier this month explained in more detail the argument I’ve been making about where mobile fits in. It says, essentially, that mobile is much better for response than branding. It talks about how mobile allows users to go ‘the next step’ – to lead-generation - in a way that backs up my [small] criticism of the ...
    Posted to Mobile Matters (Weblog) by Philip Buxton on 22 Jan 2009

  • Mobile will have to take yet another ad break

    One thing you can be sure of in an ad recession is that budgets for unproven marketing channels get gone. This means that – as an ad channel at least - mobile will have to take yet another break; we’re probably another two years away. Trying to view mobile [phones] as an ad channel in the first place is of course a mistake. In fact, the internet ...
    Posted to Mobile Matters (Weblog) by Philip Buxton on 13 Jan 2009

  • Mobile: now’s the time to buy

    In mobile, as in any other sector, a downturn – if you have the cash – is the best time to be buying. Sir Martin Sorrell is a name it’s always far too easy to drop. Nonetheless, here we go, CLANG! When I interviewed him a couple of years ago his view on whether there would be another dotcom ‘crash’ was simple: “If there is, we’ll view it as an ...
    Posted to Mobile Matters (Weblog) by Philip Buxton on 10 Dec 2008

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