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  • The Great Indian Rope Trick!

    The headlines about the growth of the Indian economy are eye catching, even extraordinary by modern standards. It’s all too easy to be seduced by the romance and promise of India on your first visit. For 2009/10 gross domestic product (GDP) growth is expected to top 6.9 percent, India is the third largest economy in the world according to ...
    Posted to Guru in a Bottle (Weblog) by Ardi Kolah on 16 Nov 2009

  • Living in the Age of Extreme

    Mid-tier brands will require intensive care in the next 12 months unless they rewire their sales & marketing now! This stark warning will be delivered by Dr Erich Joachimsthaler, CEO, Vivaldi Partners in his key note address to the Global Brand Forum 2009 at Cass Business School, London next month. Joachimsthaler argues that emerging brands ...
    Posted to Guru in a Bottle (Weblog) by Ardi Kolah on 17 Aug 2009

  • The Twittering Classes

    Texting began as a way of life for pubescent teens to communicate instantly and much more cheaply than making expensive mobile phone calls to each other. And then texting morphed into a key channel of communication for business people on the move. So will Twitter go the same way as texting and become the next big business phenomenon? For most ...
    Posted to Guru in a Bottle (Weblog) by Ardi Kolah on 23 Jul 2009

  • One Giant Leap for Creative Thinking

     At a time when we’re celebrating man’s astonishing achievement of landing on the moon 40 years ago, the father of lateral thinking has written a new book that challenges all of us to take our own ‘giant leap’  - not into some cold, dark void but in our innate ability to think. It’s not difficult to imagine that the physical ...
    Posted to Guru in a Bottle (Weblog) by Ardi Kolah on 08 Jul 2009

  • New Opinion poll puts a price on the loyalty of football fans

    On Wednesday 13 May over 900 movers and shakers from the football world will converge at Wembley Stadium to discuss a wide range of commercial challenges within the sport at Soccerex. And I will be chairing one of the biggest sessions – Football sponsorship in the Recession. The results of a new Soccerex/NSP Sport poll will be released on ...
    Posted to Guru in a Bottle (Weblog) by Ardi Kolah on 11 May 2009

  • re: When the price of a loaf can damage brand reputation

    Sometimes it's the little things that are indications that something's not right.
    Posted to Guru in a Bottle (Weblog) by Ardi Kolah on 30 Mar 2009

  • When the price of a loaf can damage brand reputation

    Ocado was a brand that had got many things right. Delivery, quality, reliability, and an obsession with the customer experience made it one of the most successful brands in the home delivery market in the UK. But like all mega-brands, there are signs that its golden reputation is beginning to tarnish and this will start to have a negative ...
    Posted to Guru in a Bottle (Weblog) by Ardi Kolah on 29 Mar 2009

  • RE: Sponsorship budgets cut by more than 50% of firms

    As I recently said in my column, the sponsorship industry needs to demonstrate more than ever how brand owners can get more bangs for their bucks. An emerging trend which is supported by these IEG findings is the move towards more efficient, cheaper/cost effective ways of activation and increasingly this is reaching families, teachers and young ...
    Posted to Comments on Articles (Forum) by Ardi Kolah on 13 Mar 2009

  • Sponsorship industry puts on a brave face despite slowdown in growth

    According to the latest figures by The World Sponsorship Monitor (TWSM) Annual Review for 2008, produced by Sports Marketing Surveys, sponsorship deal volume of new deals recorded a 17% increase on 2007 deal flows, from 1,196 to 1,446. These results reflect reported sponsorship deals with a minimum value of $75,000 (£52,000) and don’t take ...
    Posted to Guru in a Bottle (Weblog) by Ardi Kolah on 27 Feb 2009

  • Obama’s ‘Message of Hope’ and what this means for us here in the UK?

    It’s easy to become cynical about politics and politicians. I was in conversation with Sir Paul Judge on this subject just this week. High up on the 18th floor of his magnificent London pad that overlooks the River Thames in Pimlico Sir Paul was waxing lyrical to me about the need for politics and politicians to get back to what really matters ...
    Posted to Guru in a Bottle (Weblog) by Ardi Kolah on 19 Feb 2009

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