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RE: CREATIVE STRATEGY - Kill your babies. AXA didn't, but should have done.

I agree. This looks to me like a classic case of research dictating, rather than inspiring, creative work.

Posted to Comments on Articles (Forum) by CHRIS BARRACLOUGH on 16 Nov 2009
RE: RIAS launches new brand response campaign for home insurance

I knew that would get you to reply! Ha. I'm massively sensitive. Last thing I want is to be lumped together with ancient relics like my brother who is 54 and incredibly old and frail. But seriously, I have more in common with a youngster like you than an 66 year old retiree.

Posted to Comments on Articles (Forum) by CHRIS BARRACLOUGH on 13 Nov 2009
RE: RIAS launches new brand response campaign for home insurance

But why are "over 50s" still being lumped together as one homogenous group?...by the journalist and by RIAS? About as useful a discriminator as "red heads".

Posted to Comments on Articles (Forum) by CHRIS BARRACLOUGH on 13 Nov 2009
RE: Save the Children seeks lead DM shop

Hmmm EHS, Proximity, Partners Andrew Aldridge, Whitewater and now somebody else again...all since 2002 and all good agencies, too. Maybe, to borrow a football analogy, changing managers every season is not the way to win titles.

Posted to Comments on Articles (Forum) by CHRIS BARRACLOUGH on 12 Nov 2009
Agency traffic departments are when it starts to go wrong

The moment an agency begins to lose it is when it hires its first traffic manager. A traffic department acts as a buffer between the creative and account handling departments. It is designed to ensure work flows through the agency more smoothly, ensuring processes are duly followed and mistakes are eliminated. Seems sensible, doesn't it? But ...

Posted to Barraclough on marketing and creativity (Weblog) by CHRIS BARRACLOUGH on 09 Nov 2009
Charities are still getting it wrong at Christmas

It's time for Christmas Charity appeals. I had 2 today. One from Children with Leukaemia, the other from Shelter. The former has sent me a book of raffle tickets with a Jaguar X-Type as prize. Very little in there about Leukaemia. In fact, they give as much space to a list of their celebrity friends as they do to what the charity is doing ...

Posted to Barraclough on marketing and creativity (Weblog) by CHRIS BARRACLOUGH on 03 Nov 2009
Are you sneering at the Royal Mail and its postal workers?

Everyone's bashing the Royal Mail and CWU. The Royal Mail are being criticised for poor management, arrogance and for failing to adapt quickly enough to the realities of the digital age. CWU are being criticised for much the same thing with Billy Hayes pilloried as a modern day Arthur Scargill (Wiki him if you're under 30), There may ...

Posted to Barraclough on marketing and creativity (Weblog) by CHRIS BARRACLOUGH on 19 Oct 2009
re: Could the new Dixons campaign rank amongst the worst advertising ever?

Good points, but they don't reflect what's happening, do they? Or Dixons wouldn't run the ads. Or they would suggest why use Dixons.co.uk rather than another site. With my house in Berkshire, 3 children, second hand Volvo Estate and a Nectar card I am Mr Middle England. And for people like me John Lewis (oooh I said it) is untouchable. You ...

Posted to Barraclough on marketing and creativity (Weblog) by CHRIS BARRACLOUGH on 14 Oct 2009
re: Could the new Dixons campaign rank amongst the worst advertising ever?

I once declined the warranty offer on a video camera in Dixons. They offered me a free carrying case if I accepted. I didn't. He then upped his offer to a free spare battery as well. I still said 'no'. So they had to get the Store Manager over to persuade me of the error of my ways. Still didn't.

Posted to Barraclough on marketing and creativity (Weblog) by CHRIS BARRACLOUGH on 13 Oct 2009
Could the new Dixons campaign rank amongst the worst advertising ever?

If you've not seen the new Dixons ad it simply says "Step into middle England's best loved department store, stroll through haberdashery to the audio visual department where an awfully well brought up young man will bend over backwards to find the right TV for you - then go to dixons.co.uk and buy it". If the sneering tone ...

Posted to Barraclough on marketing and creativity (Weblog) by CHRIS BARRACLOUGH on 13 Oct 2009

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RE: CREATIVE STRATEGY - Kill your babies. AXA didn't, but should have done.

RE: RIAS launches new brand response campaign for home insurance

RE: RIAS launches new brand response campaign for home insurance

RE: Save the Children seeks lead DM shop

Agency traffic departments are when it starts to go wrong

Charities are still getting it wrong at Christmas

Are you sneering at the Royal Mail and its postal workers?

re: Could the new Dixons campaign rank amongst the worst advertising ever?

re: Could the new Dixons campaign rank amongst the worst advertising ever?

Could the new Dixons campaign rank amongst the worst advertising ever?