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  • Who are today's male role models?

    When male consumers were asked by a Harris poll to name their role models, the top responses included Clint Eastwood, Sean Connery and John Wayne. Amazingly, this was in 2006, although it sounds more like 1976... Marketing magazine is looking at the male consumer in an upcoming issue and I'm wondering - who are the real male role models today?
    Posted to Marketing Forum (Forum) by Amanda Nottage on 23 Jan 2008

  • RE: NFL a top 5 UK sport?

    The NFL game at Wembley certainly did well, and I think for the foreseeable future that would be the best option - get some big US teams over to play here, rather than start up London Monarchs 2.0. But you'd be surprised at the size and the fervour of the fan base in the UK - and they'd merrily pay a fair few quid to see 300lb hulks crash ...
    Posted to Marketing Forum (Forum) by Amanda Nottage on 17 Jan 2008

  • RE: Marketers versus chief financial officers

    In this day and age, measurement is crucial. There will also be the growth of top marketers who have experienced business life outside of the marketing department, bringing marketing professionals to the board room who know what their fellow directors need because they have first-hand experience of their concerns also.
    Posted to Marketing Forum (Forum) by Amanda Nottage on 15 Jan 2008

  • A little bit of nostalgia...

    We've had the Flake girl, Camberwick Green, Mr T, Paddington and now the Wombles- lots of old favourites brought back to life in recent commercials. Which ones have been your favourites? Which ones have been awfully misjudged? And who should we bring back next? I want Dempsey and Makepeace to make a bold return - now I just need the right ...
    Posted to Marketing Forum (Forum) by Amanda Nottage on 14 Jan 2008

  • RE: Be Good: creating `responsible desire'

    Of course consumers can have fun with this - I think positioned correctly, green choices can build the kind of desire that luxury brands inspire. We're already seeing evidence of consumer competition - who can be 'greenest' in their social sets...I think the key is not to guilt consumers into greener choices, and also to ensure that ...
    Posted to Marketing Forum (Forum) by Amanda Nottage on 27 Nov 2007

  • RE: Frank Lampard launches own mobile TV channel

    If he's got any footage of fiery WAG Elen's reaction to his Las Vegas shenanigans I *might* consider tuning in... he's not a patch on his dear dad anyway. No body waxes for Frank Snr, oh no.
    Posted to Comments on Articles (Forum) by Amanda Nottage on 10 Aug 2007

  • RE: Marketing's Power 100

    You'll find Alan R in Campaign's A List - as global media director, it's probably the more relevant power list for him. Or do others think we should be looking at the big media directors in Power 100?
    Posted to Marketing Forum (Forum) by Amanda Nottage on 31 May 2007

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