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  • re: The Long Tail vs Auction Based Pricing

    Hi David. How’re you doing? Thanks for responding. Any search marketer worth their salt will have a tail strategy because it adds incremental volume, usually at a lower than average CPA. The Long Tail principle works on the basis that the tail volume is sold at a higher margin, as you mention. The reality re Search though is that the ...
    Posted to Digg This (Weblog) by DAMIAN BLACKDEN on 26 Apr 2007

  • The Long Tail vs Auction Based Pricing

    Is it still fashionable to talk about The Long Tail? Assuming it is, Chris Anderson’s principle is that the inventory in the tail can be sold in low volumes but at high margins.  All well and good – and logical. However auction-based pricing is getting a lot of traction in the online community these days, and those in the ...
    Posted to Digg This (Weblog) by DAMIAN BLACKDEN on 14 Apr 2007

  • re: Diversify or integrate - search agencies have a big challenge

    Thanks for taking the time to respond, gents. Very interesting to get perspectives from different parts of the industry. I’d be interested to know from Arjo, how are you integrating your business and the business that bought you? And Matthew, what else would be on your list of priorities if you could choose it integrate more of your ...
    Posted to Digg This (Weblog) by DAMIAN BLACKDEN on 13 Apr 2007

  • Diversify or integrate - search agencies have a big challenge

    It seems to be a watershed time for the Search sector at the moment.  In the early days the specialists had it all their own way, and it was a reasonable assertion that the multi-media agencies didn’t have the capabilities to compete with them.  Now it’s different.  There are still a few specialist Search bullshitters ...
    Posted to Digg This (Weblog) by DAMIAN BLACKDEN on 26 Mar 2007

  • Let’s get a bit experimental…in public

    I see that Al Gore’s Current TV has just launched in the UK.  Most of you have probably heard of it, but for those that haven’t, it could best be described as consumer involved content on your TV via the Sky and Virgin platforms.  In reality they restrict the consumer made stuff to about 30% of their output, the nature of ...
    Posted to Digg This (Weblog) by DAMIAN BLACKDEN on 17 Mar 2007

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